Dear friend of Studio Two - we've been BUSY and we're really proud of the work that our trans-continental team has been doing lately - so we thought we would…
The preamble to this article is simply this - Studio Two is IN BUSINESS and IN THE BERKSHIRES. We are just transitioning from a real office to a virtual one…
At Studio Two we get called on all the time to help our clients develop their brands - it's what we do. Sometimes this involves the challenge of naming a…
There's a difference between intelligence and knowledge. Intelligence is our ability to process, understand, analyze and think. Knowledge is the specific information we possess and have proficiency in. We can…
Everyone encounters obstacles in their work and life. Some of these are daunting, some overwhelming, some impossible - or seemingly so. For many people the obstacles in their way are…
When we are young and go to school almost everyone spends time learning another language - french, spanish, latin. The precept is that learning a new language expands our minds…
I've been investing a lot of time recently researching the state of the art of inbound marketing and content marketing - from Hubspot a definition: "Since 2006, inbound marketing has…
Hi friends - we were just talking about the great performance figures that our clients' online stores are experiencing right now and had some ideas about good practices you might want to be…
I've been working on a number of different websites and marketing/development initiatives for clients lately in the non-profit cultural space and there's been one, consistent thread in my work. How…
I'm motivated to harp on one of my favorite topics again - the need to help businesses and institutions grasp that just because THEY are BIG doesn't mean that their…
I've spent most of the day today doing what I usually do - emailing with clients and potential clients, talking on the phone with clients and potential clients,, visiting with…
Recently we launched a new website for the Palmer-Westport Group - a leading consulting agency for non-profit arts organizations and specialists in providing guidance to organizations seeking to restore historic theaters across…
Have you heard about the paradox of choice? I recently stumbled across this via Simon Sinek (if I recall) - in any case, the paradox of choice basically is that…
Tripped across this very informative and fun posts - as well as this great infographic - from BufferApp - There is so much good data out in the world today…
By Kevin Sprague I run a small design agency and we're always playing the game of growing expectations and shrinking budgets. One of the things that I always try to…
I'm reading Simon Sinek's "Start with Why" - I've seen Simon in his TED talk - which I strongly recommend. The premise is simple - start any examination of purpose…
I was recently faced with a significant transition with one of my clients - seismic shifts in leadership. What's interesting about these types of changes is how often it reveals…
Studio Two is entering our 20th year in business - a landmark that has us pretty surprised - time flies - but also an interesting moment to reflect on the…
"It's not marketing until it leaves the building" is something that I often am compelled to remind myself when working at Studio Two. Unfortunately it's also a mantra I have…
Attached here is a PDF and .PPT of my presentation to the Miami Arts Marketing Workshop on March 25th, 2014 regarding mobile websites. arts marketing presentation mobile web 032514 PPT…
Download the Presentation PDFPlease download the PDF of my presentation notes from the talk on 2/7/14 for the Garden Writer's Association at New England Grows in Boston, MA.
There's a misconception in the world that says that the size of your organization should be mirrored by the size (and complexity) of your website - thus the local pizza…
Studio Two is excited to announce that we have received GDUSA awards for 11 of our design projects this year! The American Graphic Design Awards is curated by Graphic Design…
As mobile devices proliferate (tablets, phones - things with small screens and no wires...) the challenge of delivering an appropriate experience to those mobile users has increased - but things…
I've been thinking about our "USP" - "Unique Selling Proposition" - that thing that we do at Studio Two that consistently sets us apart from our competition. This is it:…
Long time client Barrington Coffee Roasting Company recently had us over for a visit and some java. It really hit home to me how long our relationship with BCRC has been -…
We're liking the Adobe Creative Cloud - for those of you who aren't designers, this is the new approach that Adobe has taken with all their software products like photoshop,…
We recently designed and produced a comprehensive portfolio for leading Interior Designer and Entrepreneur, William Caligari. The portfolio is 96 pages, full color, 12x12" hard-cover and displays his work for retail,…
You know MythBusters - the guys who debunk or prove common "myths" like "does my car get better gas mileage if I draft behind an 18-wheeler? (yes - but don't)..."…
For those of us who have been developing web sites since the very first days, it has been an exciting ride of ever-evolving technologies, languages and expectations. I remember my…
FOR IMMEDIATE RELEASE: March 18, 2013 Lenox, MA - Studio Two is pleased to announce that their client, nationally recognized illustrator and artist Sol Schwartz, has published his fourth book…
Here's the newest thing that just came across my radar - Google Surveys - wow - this has a lot of potential. Basically, you figure out what you want surveyed…
In the course of running my branding agency, Studio Two, we've worked with for-profit and non-profit clients alike. Many of our clients are startups, or entrepreneurial businesses that come to…
Do you want to know what the single best thing you can do right now to help your non-profit get some visibility in 2013? Sign up with Google Grants and…
Money is tight - I don't know of any organization or business that isn't approaching cash flow like the hot-potato it is for all of us. The recession may be…
Updated with new info and links 06/27/2016 We work with many non-profit organizations including theaters, libraries, museums and so on. Over the last decade we developed new websites for many of…
So it looks like the Instagram/Facebook mashup is about to kick copyright law squarely in the teeth : read this excellent post on http://mashable.com/2012/12/17/instagram-signs-your-life-away/ : but the meat on the…
Overview The New England Foundation for the Arts (NEFA) contacted us about developing a name and logo for a new website initiative aimed at creating a common database of New…
We attended Design Miami yesterday and truly enjoyed the exhibits - which span galleries highlighting historic collections of design gold-standard pieces to innovative new technologies, furnishings and experimental pieces. Its…
Scope Art Fair Tent in Midtown Miami Art Basel and the multitudinous spin-off art fairs are all set to open next week here in Miami. The whole city feels like…
Have you ever had to respond to an RFP (A Request for Proposal)? Chances are you have - if you are in any kind of business providing goods and services…
Studio Two excels at working with non-profit institutions - particularly schools, museums, theaters and economic development organizations. We've put together a special book about our work with institutions and would…
For Immediate Release: October 12, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague…
Jason came to StudioTwo as Web Developer after a quarter-century spent in the world of national magazine publishing. In his spare time, Jason plays guitar badly, explores abandoned mental hospitals,…
For Immediate Release: October 2, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137…
For Immediate Release: September 24, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137…
Video production is what got me into my career in design and technology - shortly after graduating from College my GrandFather gave me a "sympathy" job at his company, Krofta…
On-demand manufacturing may not be the latest thing, but it is still pretty cutting-edge - for most of us the idea that we can design a product and get it…
For Immediate Release From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague Creative…
For Immediate Release From: Studio Two, Lenox MA Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two's Branding Designs Hit Top Gear - SCRAMBLS sponsors the Kleenspeed Electric Race Car Studio…
The New England Museum Association (NEMA) recently awarded the Studio Two designed website for the Berkshire Museum at BerkshireMuseum.org first place as the best website for an institution with a…
For Immediate Release From: Studio Two, Lenox MA RE: Berkshire Mountain Distillers Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two recognizes the national expansion of its client and…
It's not every day that one of your brands really "gets in gear" but today we're proud to bring attention to the partnership of Studio Two branding client and cutting-edge…
This photo of Ben Webster with his new sign outside his facility in Sheffield MA came to us the other day. We couldn't be more excited to see this very…
Studio Two is pleased to have assisted one of the Berkshire's leading business organizations with a timely and creative renaming and branding assignment. Jim Nejaime of Nejaime's Wine Cellar approached…
I was asked by friends who run 16 sur 20 - a bespoke clothing brand based in NYC - to produce a short film that they were developing in collaboration with…
By Clarence Fanto, Berkshire Eagle Staff Posted: 04/22/2012 12:05:31 AM EDT LENOX - Information rules. Content is king. Phrases I’ve always lived by, so it was encouraging to hear that…
Here's a note I just sent to an new project inquiry - a potential customer seeking to create a national-class ad-revenue content website around a particular niche topic. I applaud…
By Kevin Sprague - I've been having a conversation with a number of clients in recent months about the internet and the pace of change. It goes something like this:…
Here at Studio Two we're contemplating a big step into a new, urban market - potentially opening a satellite office for starters, seeking out new clients and ideas, and forming…
You may have noticed Facebook's friendly reminder that "On March 30, 2012, all Facebook Pages will get a new design". So what does that mean for your business fan page?…
Nov 21, 2011| Creating Brands, and Art By Douglas P. Clement Kevin Sprague at his business, Studio Two, in Lenox, Mass. Photo by Laurie Gaboardi. What Kevin Sprague does not…
Overview The client is a leading provider of hardware and software encryption and data security systems - primarily focused on high-end corporate clients and national government agencies. Their software architecture…
Overview: In 2006 Kevin Sprague joined other area leaders in crafting the "Report on the Creative Economy" for Berkshire County of Western MA as part of a larger "Berkshire Blueprint"…
Douglas P. Clement of Passport Magazine, which is focused on Fine Living in Litchfield County, The Berkshires, Dutchess County and Beyond, recently sat down with Studio Two's creative director Kevin Sprague. The…
We recently took time for a leisurely staff outing at Wheatleigh - an annual tradition at the holidays where we celebrate our success and teamwork. The library at Wheatleigh is…
Smart phones are everywhere and with them comes a growing library of apps to do almost anything you can imagine. As a business owner with limited amounts of time and…
I recently returned from a 5 day trip to Miami - a trip that coincided with Art Basel and Design Miami - but was primarily about exploring the possibilities of…
You will find the name Carl Sprague, brother of Studio Two's creative director Kevin Sprague, in the pages of this months Wallpaper Magazine along with his set design for the…
Long time Studio Two client, and very important non profit, Charley’s fund recently appeared on MSNBC with Martin Bashir to talk about a very special day. Studio Two created and maintains…
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
Studio Two has collaborated with Charley's Fund, a non profit dedicated to the fight against Duchenne muscular dystrophy, to launch a very special birthday page. Charley Seckler will celebrate his…
Studio Two has teamed up with your favorite local dairy farm, High Lawn Farm, to bring you a brand new website. Now it is more easy than ever to learn…
Studio Two is excited to announce the Creativity International Award received for branding work on the Berkshire International Film Festival. Creativity International Awards is one of the longest running independent…
Our friend and Shakespeare & Company actor, musician and director Bill Barclay has launched a new project (and website) where he will be reading all of Shakespeare's works aloud over…
The American Graphic Design Awards is a four decade old competition put on by Graphic Design USA, a news magazine for graphic designers and other creative professionals. Studio Two is…
Overview Toole Insurance Agency has been working on growing their Facebook fan page and had the idea to host a contest to benefit a local nonprofit. They decided to let…
Overview The Berkshire Visitors Bureau is the official destination marketing organization for Berkshire County and they provide info on Berkshire events, lodging and other activities. They work hard to bring…
Creativity and Neighborhood Development: Strategies for Community Investment From the transformation of a former plumbing factory into a vibrant, multi-use arts facility in North Philadelphia, to the development potential inherent…
Studio Two has moved!... Studio Two is very happy to announce that we have outgrown our space on Undermountain Road and we have moved our office to Church Street in…
Overview Village Ventures is a seed and early stage venture capital firm focusing on the media and financial services sectors. They partner with entrepreneurs creating innovative products and solving complicated…
via youtube.com Here's a video of my presentation at the Creative Exchange in May 2011 at Mass MoCA entitled "Building Creative Communities". This is about my approach abou how organizations…
Studio Two has recently designed a series of hardcover portfolio books for a very fashionable client, Seize sur Vingt. James and Gwendolyn Jurney founded Seize sur Vingt in the summer…
Ventfort Hall, located on Walker St. in Lenox, has opened up their beautiful mansion to some great designers who have completely transformed fourteen rooms and halls on the second floor…
IS183 Art School is gearing up for a summer of kites with their 21st birthday celebration, Kitefest, and Studio Two has used that theme as the inspiration for the cover…
Sunday May 29, 2011 NORTH ADAMS On May 19 and 20, Berkshire Creative and NEFA (The New England Foundation for the Arts) co-hosted the Creative Communities Exchange at MASS MoCA…
With the warm weather hitting it is finally starting to feel like summer in the Berkshires, and arriving just in time for all of the festivities are the Berkshire Botanical…
Studio Two is excited to announce that we have received an American Web Design Award from GD USA for our work on BerkshireTheaters.com! Berkshire Theaters is an in house project…
Guido's Fresh Marketplace celebrated their grand opening with a community party. It's great to see all the Studio Two designs, graphics and interior-design consulting come together in finished form. We…
We are very excited to launch the latest creation from S2! Berkshire Country Day School is an independent school for students in Preschool through Grade 9 that is located here…
Studio Two is proud to present the brand new BNRC.net to the world! As many of the local residents know, the Berkshire Natural Resources Council is a non-profit land conservation…
Studio Two has been a long time supporter of the Berkshire International Film Festival and we have once again designed the film packed program for the festival this year! You…
Great presentation about artsboston.com and the berkshire big list taking place at the creative exchange right now. Kevin Sprague Kevin@studiotwo.com 413-637-1374 Posted via email from Kevin Sprague
via studiotwo.com Here's the link to my presentation that I'm giving at the Creative Exchange on May 19th, 2011 hosted by Berkshire Creative and NEFA. http://studiotwo.com/CEX/CEX%20version%202.html Posted via email from…
After a fun design process the new SoCo Creamery truck is just about ready to hit the road! Our senior designer Heather Rose worked with SoCo Creamery to design this…
The proofs are in! Studio Two has been working with the incredible people at Hancock Shaker Village to layout and bring to life their new history and guide book. With…
via indiegogo.com I just made my donation to Berkshire Creative and you should too! Be a part of helping make our region better, stronger, more dynamic and interesting. Creativity Lives…
Governor Talks Hearts, Lungs, Precision Economy in the BerkshiresBy Nichole DupontiBerkshires Staff08:41PM / Thursday, May 05, 2011Print | Email | ShareThis Eric Chamberlain, president of the Chamberlain Group, explains the…
Studio Two is a dedicated sponsor of The Berkshire International Film Festival and we have been working very hard to not only create this years program but we have also…
We've helped deploy a new film scheduling system for the Berkshire International Film Festival this year (http://www.biffma.com) and it is really cool. Built by the guys at SLATED it's called…
Wondering What a Tag is? Facebook is always finding new ways to connect people, businesses, and events. One of those ways is a feature called ‘tagging’ which allows you to…
If updating your business’ Facebook or Twitter once a day is not on your daily to-do list then you could be missing a lot of opportunity to interact and gain…
Today's Challenge: Facebook's latest Updates to Pages... You might have noticed some changes to your Facebook Fan Page recently. Posts on your fan page (not your personal profile) are not…
The Casablanca postcards for the upcoming trunk show arrived fresh off the press right to the S2 door today! Casablanca is one of the Berkshires premier boutiques, not to mention…
One of the most loved names in the Berkshires, Guido's Fresh Marketplace, has completely renovated their Pittsfield store! We have been working hard to help the Guido's vision come to…
Recently we have launched a video gallery for one of our most musical clients, Luis and Clark carbon fiber instruments, and also hooked them up with a matching gallery in…
The Berkshires here in western Mass are known for all of the rich cultural institutions and lots of things to do and see throughout the county. Studio Two has worked…
Kevin Sprague is the Owner and Creative Director of Studio Two. Kevin works with clients to create compelling methods of communicating, defining, and expressing their core values and products. His…
Heather Rose graduated from Syracuse University in 1991 with a BFA in Communication Design. She lived and worked in Los Angeles for 9 years after leaving Syracuse, working for several…
Christine Cooney is a Senior Web Designer for Studio Two. She graduated from Boston College in 1993 with a BS in Business Management. After college, with her love of computers…
Amanda Bettis is a Senior Designer at Studio Two. She returned to the Berkshires in 2005 after graduating from Sacred Heart University in Fairfield, CT with a B.A. in Art…
via studiotwo.com Studio Two participated in the preparations and launch of PROJECTNorman - the public release of the digitized collections of the Norman Rockwell Museum. As an extension of our…
via berkshireeagle.com Great to see this project going live. Studio Two is pleased to have been a part of bringing the project to the world and happy to see that…
via kristinesprague.com New website for Kristine Sprague, AIA. Please take a look. It's a really nice presentation of her work and a great overview of her diverse skills. Posted via…
Shakespeare & Co plans for a 2011 season with warmth, wit and wisdom Posted by Larry Murray on December 17, 2010 · Leave a Comment Heading into its 34th season, the…
via 16sur20.com Check out the link to http://16sur20.com/ and the first item - the short film that we worked on in the summer is up! This was conceived and written…
via advocateweekly.com Nice article in the Advocate calling out Berkshire Creative and it's impact on the regional economy as well as a profile of John Neiner's success with Crane and…
via nytimes.com Nancy in Action! Great article in the NYT. This puts the heart into shop local. Looking forward to my stay at the Wigwam and watching the sun set…
The slides from Kevin's presentation on "Creativity Means Business in the Berkshires" given at the Clark Art Museum to the Berkshire Leadership Program on 10/21/2010 are available here.
via iambicadmonit.blogspot.com A very comprehensive interview of yours truly by Sørina Higgins. Her questions and follow-up were about as comprehensive as you could possibly ask for. Thanks Sørina! and if…
via boston.com Boston.com and the Boston Globe are featuring a story about "Modern Stays" in new england and have included local favorite Stonover Farm in their write up! Tom and…
via theater.nytimes.com Nice review for "Hairspray" at the Paper Mill Playhouse in Millburn NJ running in the NYTimes today with a couple of my photos. Great show, if you can…
The Brooklyn of the BerkshiresBy Mark VanhoenackerPublished: September 11 2010 01:33 | Last updated: September 11 2010 01:33In western Massachusetts, three hours inland from Boston and New York, lies Berkshire…
via berkshireliving.com A very nice article by Christine Triantos for Berkshire Living about Ventfort Hall - it's history, restoration and present activities. Many people know that this has been the…
I have had the chance to attend a couple of Berkshire Creatives smaller networking events but 3 times a year they hold larger “SPARK” events throughout the county and last…
via createquity.com Great interview with Helena that everyone should read: She does a nice job of summing up the history, direction and role that the organization is playing in the…
via theater.nytimes.com Shakespeare kicks it again! Shout out to Lizzie for landing the review, as always, and the cast and crew of RIII for nailing it, especially JDT! Posted via…
Nice to see Barrington Stage front and center today on playbill.com. I keep telling people - BSC might well be one of our leading exporters in the region! Kudos to…
As chair of the Berkshire Young Professionals, I sometimes feel like Sisyphus might have, rolling a giant rock up a hill that never ends. There are hundreds of smart,…
By Catherine Mallettecmallette@star-telegram.com '' & --> '' & --> Now the first of December was covered with snowAnd so was the turnpike from Stockbridge to BostonLord, the Berkshires seemed dream-like…
via berkshireonstage.com Larry Murray has hit the interwebz with the first review/preview of "Sweeney Todd" and starts his article with a nice shout-out to yours truly for the photos I…
By Martha Musgrove and John Koenig Marine scientist and deep-sea explorer Dr. Edith “Edie” Widder sums up what’s happening in the Gulf of Mexico in three words: “a hideous stain.”…
via flickr.com I've posted about Mari Provencher's circus photography before and here's another set that she has posted. I think there's such great movement and form to these, and I…
via gdusa.com We just got word that we have been awarded with four American Graphic Design Awards in 2010 for Website Design. The sites for Hancock Shaker Village (Brand new!)(http://www.hancockshakervillage.org),…
GOOD THINKING Diaspora – a distributed, open source, secure social network with Facebook in its sights By Darren Quick 23:42 May 13, 2010 Diaspora – a distributed, open source, secure…
via entrepreneur.venturebeat.com Hey, here's an interesting article about the role of a "community manager" in organizations - that person in charge of social networking both virtual and real - an…
VIA New York TImes Skip to next paragraph Enlarge This Image Shakespeare & Company - PHOTO BY KEVIN SPRAGUE DAMMIT John Douglas Thompson will play the title role in Shakespeare's…
via campaign.constantcontact.com Julie Boyd is really exporting the Creative Economy of the Berkshires like nobody's business. Click through and read the part of the post about "From Barrington to Broadway"!…
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
via dividingmytime.typepad.com My friend Jennifer writes a great blog about her life in Moscow and her comedic take on all things Russian. Take a look and leave her a comment…
via berkshirebank.com Berkshire Bank is sponsoring BIFF this year and has a page where you can see the short films for this year's festival and vote for your favorite! There's…
via facebook.com Heather Rose is using facebook to connect and comment on interesting design sites and finds. It's an interesting thread that she is pulling together there if you are…
>via berkshireonstage.com Larry Murray has launched a new website focused on the Berkshire Stage - a great move and kudos to him. I'm sure as the summer settles into full…
The "Imagining Shakespeare" books have arrived at Mullen Moving Co. in Pittsfield! I've got a spread sheet with everyone's info on it and mailings, distribution, etc is underway. If you…
PLUS! "IMAGINING SHAKESPEARE" BOOK LAUNCH Photographer and photo artist Kevin Sprague will be signing copies of his new book Imagining Shakespeare, documenting the 15 years of photography and art produced…
via shakespeare.org Hey, the 2010 season for Shakespeare & Company is live on their site and tickets are for sale! You can follow this link and see a cool preview…
We just received the first 5 advance copies of my book "Imagining Shakespeare" via UPS from Hong Kong. It's very exciting to see them and realize that 2 pallettes of…
Rita Sue Siegel, an important thinker and writer about all things Design, contributes a column to Communication Arts, the bible of the design community, in which she discusses the topic…
via designingamuseum.ning.com Excellent NING portal to designingamuseum.org - an interesting project that has multiple facets - bringing to life a design-centric museum (virtual at this point, in terms of permanent…
via berkshireliving.com Check out the top-ten list from Lesley Ann Beck for why YOU should be at RADIOACTIVE!. #11 - Getting your photo taken with your kick-ass friends by Borg-Paparazzo,…
There's a new camera platform that is out and hitting its stride - micro 4/3d's. We've been playing with the Panasonic GF1, a great little camera that you can change…
It began two years ago when Bose Corp. product designer Sam Aquillano and Philips Color Kinetics designer Derek Cascio were discussing ways to boost the profile of the Massachusetts design…
I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to…
Photo by Kevin Sprague. �Kevin Sprague. All rights reserved. Berkshire photographer Kevin Sprague will present a lecture about his work at Norman Rockwell Museum on Saturday, February 27, starting at…
Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately,…
via 412.dahiphopcorp.com Now here is a great article about one of our leading lights of Berkshire commerce - Barrington Coffee Roasting Company (www.barringtoncoffee.com). Imagine - making waves in Grand Cayman…
via fabrica.it Have you heard about Fabrica? Design fellowships underwritten by Bennetton for design-focused people under 25. I'm not under 25 - if you are you should be applying to…
Radioactivity at QPC We were on-press today at Quality Printing for the IS183 Radioactive Bodega invitation. This beauty is going to be hitting mailboxes all over the region in about…
via studiotwo.com We're launching a new website - an addition to our home site, www.studiotwo.com. This new site is a place where we can show people more about what we…
The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels for Berkshire Mountain Distillers (BMD) Ethereal Gin and new labels and packaging elements…
We were on-press today at Quality Printing for the IS183 Radioactive Bodega invitation. This beauty is going to be hitting mailboxes all over the region in about a week or…
via nickwhalen.wordpress.com Nick Whalen is in Haiti. Nick has had a long association with the troubled country and has travelled there numerous times over the last 5 years or more.…
via drinkswithnathan.com Nice blog post about the new packaging for Barrington Coffee Roasting Co. It's great to see real-world customer experience out there with one's efforts. Oh, and by the…
A conversation I've been having with a number of people lately has been about what we mean by "branding". For many people, branding relates simply to the design of the…
via berkshirecity.com A juried show of contemporary photography of Pittsfield’s urban landscape. January 15 -March 6, 2010 Lichtenstein Center for the Arts. I've got a shot of the old Eagle…
We're in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen…
The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the…
New England Wine Cellars New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us…
Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products,…
www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work…
Catherine Lowe catherine-lowe.com/ Catherine Lowe's eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world - the world of Couture Knitting. We've worked with Catherine…
Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the…
Berkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival…
Berkshire Botanical Garden www.berkshirebotanical.org/ The Botanical Garden approached us to bring a new vibrancy to their communications and brand, from signage to collateral. We developed a new color palette based…
Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It's traditional! But it is also a great exercise to…
We are now entering the Lace Economy (exiting the Web + Bubble Economy). The Lace Economy is both a fine-tuning of our networks and relationships, and a demand for services…
I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the "Tricks of the Trade" series that MCLA runs and which…
We've been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research... In the case…
We made it! 223 backers, over $15,000 raised in 90 days! Thank You to everyone who had the faith, took the time, and believed in the project. Now I'll be…
Since I started Studio Two back in 1994 we've primarily been focused on the task of bringing effective design solutions to our client's marketing and communications challenges. Over the years…
Design works for the strategy We don't work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results,…
December 11, 2009 Help kickstart designer's Shakespeare & Co. book Lenox-based designer Kevin Sprague is using the Kickstarter web site to raise money to publish a book on his work…
Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We've managed their brand and their marketing since 2002. The string world is…
I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great…
via kickstarter.com Wohoo! "Imagining Shakespeare" has moved to the front page at Kickstarter.com! We're going into the home stretch now, just 14 days to go and about $4,100 to raise.…
via designobserver.com How great to see local landscape god and stone guru Jon Piasecki at the top of "Design Observer"! Jon is a friend and BCD dad and is also…
This is a short (1 minute) video about our shoot at the Studio for client Catherine Lowe . Catherine has taken knitting into a whole other realm of design, construction…
Business owner, you might want to friend Facebook. Skip to next paragraph Quick Tips: Identify a short list of goals before you begin. Show some personality in your page. Don't…
Press opening for a fantastic new exhibition at Norman Rockwell Museum! This one looks great and if you are a fan of photography I really encourage you to go. Sent…
Why are trains such good places to really get some thinking done? JK Rowling came up with Harry Potter when she was stuck on a train one day... Here is…
In NYC for a meeting with some wonderful people who work on branding on a big level (compared to Studio Two). Great to spend time with minds that think along…
Becreativebarcamp is underway at the berkshire museum and the presentations are going great! this barcamp is clearly off to a great start as the speakers are well prepared and we've…
I'm in Boston today at the governors day-long economic summit wearing my small business hat and my Berkshire creative hat as well. Great gathering of leaders from around the state.…
With a getaway car (preferably something classic that requires driving gloves), you can make out like a robber baron in the colorful hillocks two hours north of the city.Eats, Loafs,…
via kickstarter.com 100 Backers and nearly $7,000 raised so far. Imagine - if 100 people showed up to support your project. Imagine - if all those people committed to buying…
via nrm.org Launched the new NRM.org over the weekend: wordpress powered site that is a keystone in the long term strategy of building the institutions fluency in all things internet:…
We've reached the $5000 mark, so 33% of the project "Imagining Shakespeare" has been funded! This landmark is great news, and sets the stage for the rest of the campaign.…
via boston.com "The Hound of the Baskervilles" is getting some nice reviews in area and regional press. This is a particularly good one from the Boston Globe by Sandy MacDonald.…
Wednesday, October 28, 2009 6:00-9:30pm The Berkshire Museum Pittsfield, MA Free Click here to present @ BeCreative BarCamp or click here to RSVP to attend! via becreativeconference.com BarCamp is coming…
via kickstarter.com My Kickstarter project broke the $3000 level today! Thanks for all the help everyone. Still a long way to go, but we have some time. Stay tuned for…
via kickstarter.com It's International Talk Like a Pirate Day (http://talklikeapirate.com/), so in keepin' with the spirit o' the day, here's a custom accordion Solo for "Imagining Shakespeare" supporter Allison, whether…
I've launched my kickstarter project to get my book "Imagining Shakespeare" printed and published! It's a really exciting opportunity and I hope you will join me in making it happen.…
A bunch of photos from the Tub Parade in Lenox on 9/12/09 by Kevin Sprague. Lovely turnout, and fun to see the vintage fire equipment from Lenox Fire Dept. celebrating…
The 33d running of the Josh Billings Triathlon in The Berkshires of Western Massachusetts. Video by Kevin Sprague/Studio Two. Experience the sights and sounds of the greatest community race event…
via facebook.com BIFF (www.biffma.org) is kicking off their 5th Anniversary Season with a bang in NYC with a super-exclusive preview screening of "Where the Wild Things Are" and it's going…
Just another day here at the studio, working hard on the full line-up for Berkshire Mountain Distillers! Sent from my iPhone Posted via email from Kevin Sprague
Help me get an invite to Kickstarter, part II from Kevin Sprague on Vimeo. Help me get an invite to Kickstarter to fund the publication of my book "Imagining Shakespeare"...http://kevinsprague.com/2009/09/get-me-an-invite-to-kickstarter/…
Help me get an invite to Kickstarter (http://www.kickstarter.com/)! so I can bring my book "Imagining Shakespeare" to life! (here's the link to the FAQ on invites... http://blog.kickstarter.com/post/172227888/where-invites-come-from) I’ve self-published a…
Time-lapse HD video of the morning fog. Waiting by the camera as the clouds move through. So many things to do but how can you skip this? I'll post the…
via yankeemagazine.com Nice article in Yankee Magazine blogsite about the Jump In! art show at the Lichtenstein in Pittsfield, opening Friday 9/4 at 5.30pm. I'm honored to be selected and…
Kevin Sprague Elizabeth Raetz as Olivia, and Ryan Winkles as Sir Andrew Aguecheek in “Twelfth Night.” Enlarge This Image Kevin Sprague Fine fools: Ryan Winkles, left, as Sir Andrew Aguecheek,…
Mari Provencher (www.mariprovencher.com) did a short internship at Studio Two some years back and helped us out with shooting theatre in the summer at Shakespeare & Co. She's gone on…
via berkshireeagle.com This is great news and good to see the Chamber thinking so forward. With all the discussion in communities around the country about free wifi, it's great to…
via wordxwordfestival.com Third thursday in Pittsfield has a whole new dimension with wordxword festival. Thumbs up to Jim Benson, Jay P. Elling and all the other unsung heros behind this…
Sienna is a long-time client and friend of mine and Studio Two (www.studiotwo.com) and as a fellow small business entrepreneur, we talk a lot about the state of the universe…
via lenoxcoffee.wordpress.com Just tripped across this from FB to here. Great photo album of patrons at Lenox Coffee. The best part about this is that sooner or later, clearly, everyone…
via online.wsj.com Terry Teachout has a great review for "Twlfth Night" at Shakespeare & Co and for "A Streetcar Named Desire" at Barrington Stage Co. He says this about "Twelfth…
via iberkshires.com I had the opportunity to sit at the roundtable at MassMOCA yesterday with many other people involved in the Creative Economy and have a discussion with Gov. Deval…
PHOTOGRAPHING THE NUDE I'm giving a class at is183 in September: visit www.is183.org for details (or read below) Kevin Sprague Saturday and Sunday, 10:00 am - 4:00 pm Sep 26…
via housatonicrivermuseum.com This should be a fun show celebrating all things water in our landscape. That's my son Matt jumping into the Stockbridge Bowl. WIth all the water in our…
via nytimes.com Here's a link to the NY Times story that ran on Sunday across the spread with a couple of great big photos. I'm a huge admirer of Tina…
via facebook.com This photo was taken on Saturday Night at the Pleasant Valley Gala. They had a great bonfire going and it was a lovely Berkshire night, with that interesting…
My brother Carl has adapted Edith Wharton's novel "Summer" into a screenplay and we are playing around with shooting trailers to demonstrate the locations, talent, and story for potential investors.…
I recently returned from my 25th high school reunion. I went to the Hotchkiss school in Lakeville, CT. It's a prep school, which implies a kind of privilege and pampering,…
I have a collection of interesting and slightly exotic lenses on my camera shelf here, including a tilt/shift Nikon lens, a tilt/shift nikon knock-off I got from KievCamera.net and a…
So I'm working on a new gig as a consultant that is an interesting departure from the role that I have played typically over the last 15 years in business.…
My photos are on display at Ferrin Gallery in Pittsfield through the month of March as part of the Berkshire Festival of Women in the Arts. The show is entitled…
This is the video I shot of "Dracula", Darrell Pucciarellos' Ballet Metropolis Production at the Colonial Theatre in Pittsfield, MA on November 1st. My Nephew, Ruslan, danced the lead role…
I hope you can join me at Gallery 37 in Williamstown, MA on October 4th, 2008 between 4-6pm (and who knows what revels after) for the opening of my one-man…
I've caught a number of the 3d thursdays over the last two years in Pittsfield, MA. The brain-child of Pittsfield Cultural Czar Megan Whilden, the celebration of life in the…
So we're on this family trip around NY state to celebrate the end of August and the last gasp of summer. We drove out to Syracuse, Rochester, on to Niagara…
Here's the result of my Alphonse Mucha inspiration project. This image will be used for the inaugural season of the new Tennessee Shakespeare Company. I like the way it came…
We visited The Clark Art Museum last weekend for the Japanese-themed family day and I managed to breeze through the lovely "Like Breath on Glass" exhibit featuring works by Whistler, Inness,…
Here's a gallery of last week's activites in the photo department. I shot some harsh, dramatic portraits of Dennis Krausnick for his upcoming Lear Project, as well as a nice…
I called it. Othello at Shakespeare & Company is the hit of the summer in the Berkshires. Read this great review about all the current productions at Shakespeare & Co.…
I'm working on an image for "As You Like It" and hoping to channel Alphonse Mucha on this one. One of my favorite illustrators from the early part of the…
Just wrapped up shooting Othello at Shakespeare & Company and I have to say, this is Shakespeare done right. Everything was so clear - I was never lost. Watching Michael…
In the midst of all the discussions I have been having for the last few months relating to Berkshire Creative and the development of the creative economy concept in the…
This weekend I did a 3-part photo shoot for Barrington Stage Co. for pre-production publicity photos. The whole shoot took less than an hour and a half, and I'm really…
I've been at work with Berkshire Creative for about 18 months now as part of the steering group and various committees. (That's an illustration of the "Creative Cluster" we did…
So I think that I've broken over to the other side. Since the HOW conference back in May, I've been focused on transitioning my thinking over to web 2.0. What…
It's Sienna Patti's birthday today: I know because it's the same day as my son Nicholas. If you know Sienna, wish her a happy birthday! If you don't, you should…
After years of work, My brother Michael is hitting it out of the ballpark. Wavepxress, his company, has been selected as the provider of video download services for NBC for…
Designit is a "Strategic Design Consultancy" home-based in Denkmark with office around Europe. I tripped across their site some years ago and I always find myself going back to it…
So I've been thinking about what's next: what project to do, something creative outside of work. Last year I put two books to bed, at least in so much as…
We've been producing a number of print jobs via lulu.com, the online, on-demand publisher. It's been a fascinating process, in part because it totally transforms your thinking about what it…
In a forward thinking move, the state has appointed Jason S. Schupbach to be the new "Creative Economy Director". Here's the article. This is an interesting development. I've been working…
Had lunch with my friend Sol Schwartz today, author of "Drawing Music, The Tanglewood Sketchbooks" and artists-about-the-berkshires. We had a great time and talked about everything, including the revolution of…
I often talk to people about one of my pet-peeves: Talent. Talent is one of those things that when you are a child people say "Oh, he's got talent" or…
There was a nice article about me in the Berkshire Eagle last week. Here's the link Here's the text. Thanks to Claire Cox for writing it and Ben Garver for…
It's that time of year again here in the Berkshires when everything is starting to hum. The theatres are open, Tanglewood will be soon, the Museum has A/C.... The biggest…
This article by Kevin Kelly is really something. I hope he writes a book on this topic. It's been completely refreshing to my brain to have read this. For years…
I've self-published a new book that shows a comprehensive look at all of the work that I have done for Shakespeare & Company for the last 15 years. I had…
"Muse" is a 133 page graphic novel, a story told in images and words. This is not a comic book, but more of an illustrated journey. The story is about…
The Museum reception was great and a lot of people had nice things to say about the Muse prints. Thanks to Jason Houston for taking this nice photo of me…
Wow! What a response. To all of you have ordered your books a great big thank you! If you haven't ordered yours yet (click on the button over there in…
40 perfect-bound copies of "Muse" have arrived from Book1One, a book printer in Rochester, NY. They did a great job and it's nice to have these copies in time for…
4 very large prints from the book "Muse" will be on display at the Berkshire Museum as part of "The Photographers of Berkshire Living" exhibit on May 18-June 1, 2007.…
Follow this link to see a very cool flash utility for displaying photos. WARNING. I ran a bunch of photos through this script and it may a: take a while…