Dear friend of Studio Two - we've been BUSY and we're really proud of the work that our trans-continental team has been doing lately - so we thought we would…
The preamble to this article is simply this - Studio Two is IN BUSINESS and IN THE BERKSHIRES. We are just transitioning from a real office to a virtual one…
I've spent most of the day today doing what I usually do - emailing with clients and potential clients, talking on the phone with clients and potential clients,, visiting with…
Recently we launched a new website for the Palmer-Westport Group - a leading consulting agency for non-profit arts organizations and specialists in providing guidance to organizations seeking to restore historic theaters across…
Overview Artist Sol Schwartz has collaborated with Studio Two on four books about his work. For his most recent title, "Connections in Line:The Art of Sol Schwartz" we coordinated materials…
Overview Luis & Clark is the world's leading designer and manufacturer of carbon-fiber stringed instruments. The brainchild of Luis Leguia, Boston Symphony Orchestra Cellist for many years, Luis & Clark…
Overview Quality Printing Company in Pittsfield, MA is one of our preferred vendors. They approached us about developing a capabilities piece to demonstrate the flexibility and capability of their new…
Overview In the process of building out Catherine Lowe's online presence and catalog, we needed to capture the essence of her designs - details, style, and feeling. Challenge Creating strong…
Overview TK Home and Garden was opening their first store in Hudson, NY and approached us about developing the new brand. Challenge Developing any brand system is a challenge of…
Overview The PaperMill Playhouse in Millburn, NJ hired Studio Two over the course of 5 seasons to illustrate their productions. Challenge Working with the Theater marketing department, we brainstormed visuals…
Overview Studio Two managed the brand and marketing for Berkshire Theatre Festival through six seasons. This included all collateral, advertising, web, posters, signage and more. Challenge BTF is a traditional…
Overview The Berkshire Visitor's Bureau had an opportunity for large-format ad placements on 700 transit station platforms in the greater Boston market. Challenge The BVB sought to convey the beauty…
Summary The Berkshire International Film Festival has Studio Two prepare a short teaser that runs before select movies during the festival. This was the version we did for 2012 including…
Overview The Kripalu Healthy Living Program has an annual fellowship retreat for physicians in training interested in developing their understanding of alternative and holistic wellness practices. The program - LEAPS…
Overview Kripalu Center for Yoga and Health wanted to develop a robust blog where multiple authors could contribute their voices and grow a readership. Challenge The organizations existing web presence…
Overview Kripalu is a world-famous destination of yoga, health and wellness in Lenox, MA. They approached us for a variety of projects including the development of a stand-alone website for…
As part of our work on the DiscoverNWCT project we developed this short video with footage shot on site during our brand discovery period - including the exciting parade of…
Studio Two is excited to announce that we have received GDUSA awards for 11 of our design projects this year! The American Graphic Design Awards is curated by Graphic Design…
Long time client Barrington Coffee Roasting Company recently had us over for a visit and some java. It really hit home to me how long our relationship with BCRC has been -…
We recently designed and produced a comprehensive portfolio for leading Interior Designer and Entrepreneur, William Caligari. The portfolio is 96 pages, full color, 12x12" hard-cover and displays his work for retail,…
FOR IMMEDIATE RELEASE: March 18, 2013 Lenox, MA - Studio Two is pleased to announce that their client, nationally recognized illustrator and artist Sol Schwartz, has published his fourth book…
Overview The New England Foundation for the Arts (NEFA) contacted us about developing a name and logo for a new website initiative aimed at creating a common database of New…
Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state…
Studio Two excels at working with non-profit institutions - particularly schools, museums, theaters and economic development organizations. We've put together a special book about our work with institutions and would…
Overview Miss Hall's School is a leading all-girls preparatory school in Massachusetts. The school approached Studio Two to work on the Annual Report. Challenge Creating consensus among the many stakeholders…
For Immediate Release: October 12, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague…
Jason came to StudioTwo as Web Developer after a quarter-century spent in the world of national magazine publishing. In his spare time, Jason plays guitar badly, explores abandoned mental hospitals,…
For Immediate Release: October 2, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137…
For Immediate Release: September 24, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137…
On-demand manufacturing may not be the latest thing, but it is still pretty cutting-edge - for most of us the idea that we can design a product and get it…
For Immediate Release From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague Creative…
For Immediate Release From: Studio Two, Lenox MA Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two's Branding Designs Hit Top Gear - SCRAMBLS sponsors the Kleenspeed Electric Race Car Studio…
Overview The BerkshireMuseum.org, a leading regional institution in the Berkshires, approached at Studio Two to design a new website. They needed the site to be cross-platform, easily managed, compelling to…
The New England Museum Association (NEMA) recently awarded the Studio Two designed website for the Berkshire Museum at BerkshireMuseum.org first place as the best website for an institution with a…
American Theatre Magazine has Kevin Sprague's photos of John Douglas Thompson as Louis Armstrong (Satchmo) on the cover for the July/August issue and on an inside story. Nice to see that…
Overview LeadershipIQ, the consulting/training business of Bestselling Author and Leadership expert Mark Murphy, approached Studio Two about updating their brand and developing a new website. The organization sought to build…
Studio Two recently took delivery of an interesting and unique custom book project that we designed for long-time client McTeigue & McClelland, Jewelers (MCII). This publication was commissioned to commemorate the…
Overview: Jim Nejaime of Nejaime’s Wine Cellar, one of the Berkshires' best-established family businesses, approached us to help with an expedited transition – an amicable split between his business and…
For Immediate Release From: Studio Two, Lenox MA RE: Berkshire Mountain Distillers Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two recognizes the national expansion of its client and…
Project It’s not every day that one of your brands really “gets in gear” but today we’re proud to bring attention to the partnership of Studio Two branding client and…
It's not every day that one of your brands really "gets in gear" but today we're proud to bring attention to the partnership of Studio Two branding client and cutting-edge…
This photo of Ben Webster with his new sign outside his facility in Sheffield MA came to us the other day. We couldn't be more excited to see this very…
Overview Webster approached us to help with a business transition that required a new name and overal rebranding, web development, SEO/SEM strategy and market consulting. Challenge The timeline for this…
Overview The 2012 season at Shakespeare & Company is the 35th in the Company's history, and under new artistic leadership. The goal with this season's overall image was to capture…
Overview The Norman Rockwell Museum has been a Studio Two client for a variety of projects, including web design and consulting, print design, and strategic consulting. For this project, we…
Overview The Lenox Library needed an elegant invitation to a black-tie gala event. Challenge Tiny budget and limited timeframe - we turned to a variety of inexpensive printing sources. Solution…
Overview Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market. Challenge We…
Overview Jeannie Norris was stepping down as Headmaster of Miss Hall's School in Pittsfield, MA - a leading private boarding school for girls. She wanted to compile decades of articles…
Overview Haven is the hot breakfast and lunch spot here in Lenox, MA and the unofficial Studio Two cafeteria - The owner approached us about developing the branding and web…
Overview The Sterling and Francine Clark Art Institute is a world-class institution in Williamstown MA with an expanding international footprint. The Clark Journal is a premium magazine that comes out once…
Overview The Berkshire Visitor's Bureau (BVB) is charged with marketing the entire region. The annual guide is among their most important publications and is distributed to thousands of locations and…
Overview The berkshire International Film Festival (BIFF) has been a Studio Two client since its inception in 2005. In 2012, the BIFF received a grant from the Academy of Motion…
Overview: The Berkshire Botanical Gardens changed leadership in 2010. Under new direction Studio Two was selected to radically transform the communications and brand expression for the Gardens in an focused…
Studio Two is pleased to have assisted one of the Berkshire's leading business organizations with a timely and creative renaming and branding assignment. Jim Nejaime of Nejaime's Wine Cellar approached…
Overview The client is a leading provider of hardware and software encryption and data security systems – primarily focused on high-end corporate clients and national government agencies. Their software architecture…
By Kevin Sprague - I've been having a conversation with a number of clients in recent months about the internet and the pace of change. It goes something like this:…
You may have noticed Facebook's friendly reminder that "On March 30, 2012, all Facebook Pages will get a new design". So what does that mean for your business fan page?…
Douglas P. Clement of Passport Magazine, which is focused on Fine Living in Litchfield County, The Berkshires, Dutchess County and Beyond, recently sat down with Studio Two's creative director Kevin Sprague. The…
We recently took time for a leisurely staff outing at Wheatleigh - an annual tradition at the holidays where we celebrate our success and teamwork. The library at Wheatleigh is…
Smart phones are everywhere and with them comes a growing library of apps to do almost anything you can imagine. As a business owner with limited amounts of time and…
I recently returned from a 5 day trip to Miami - a trip that coincided with Art Basel and Design Miami - but was primarily about exploring the possibilities of…
You will find the name Carl Sprague, brother of Studio Two's creative director Kevin Sprague, in the pages of this months Wallpaper Magazine along with his set design for the…
Long time Studio Two client, and very important non profit, Charley’s fund recently appeared on MSNBC with Martin Bashir to talk about a very special day. Studio Two created and maintains…
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
Studio Two has collaborated with Charley's Fund, a non profit dedicated to the fight against Duchenne muscular dystrophy, to launch a very special birthday page. Charley Seckler will celebrate his…
Studio Two has teamed up with your favorite local dairy farm, High Lawn Farm, to bring you a brand new website. Now it is more easy than ever to learn…
Studio Two is excited to announce the Creativity International Award received for branding work on the Berkshire International Film Festival. Creativity International Awards is one of the longest running independent…
Our friend and Shakespeare & Company actor, musician and director Bill Barclay has launched a new project (and website) where he will be reading all of Shakespeare's works aloud over…
The American Graphic Design Awards is a four decade old competition put on by Graphic Design USA, a news magazine for graphic designers and other creative professionals. Studio Two is…
Overview Berkshire Natural Resources Council (BNRC) is the leading land conservation organization in Western Massachusetts. They came to Studio Two to update a brand and communications strategy that had become…
Overview SoCo Creamery (South County Creamery) is a family owned and run micro-creamery based in the Berkshires. Recent expansion and plans called for more control over their brand and packaging…
Overview For the past four decades Tom Patti has been pioneering and exploring industrial glass as an art form. He hired Studio Two to create a design name and brand…
Overview The Drapery Workroom is a new venture of designer William Caligari. The business provides custom and off-the-rack draperies, furnishings, and upholstery as well as on-site fabrication services to a…
Overview Berkshire Mountain Distillers (BMD) is an entrepreneurial new venture by owner Chris Weld. A leader in the emerging craft distillery sector, BMD is the perfect mix of creativity, local…
The Berkshire International Film Festival burst onto the regional festival scene in 2005 and has never stopped growing. Studio Two was tapped to develop this brand from scratch. Challenge: We…
Overview: Edith Wharton’s home in Lenox MA, known as “The Mount” hosts nearly 40 thousand visitors a year for house tours, events, walks in the gardens and more. Challenge: The…
Overview Catherine Lowe sits at the zenith of couture knitting, an extraordinary culture of devoted practitioners and enthusiasts. Catherine has worked with Studio Two to define, market and connect her…
Overview New England Wine Cellars (NEWC) approached Studio Two to update their brand from the 1980’s and develop tools to build new customers for their high-end wine cellar installations. Challenge…
Overview Since 1996 Studio Two has been the agency of record for Shakespeare & Company, a leading national-class theatre that presents the works of William Shakespeare, his contemporaries, and the…
Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create…
Overview Located in Stockbridge, MA, the Norman Rockwell Museum is a dynamic institution that not only preserves and interprets the works of Norman Rockwell for a worldwide audience through travelling…
Overview Barrington Coffee Roasting Company (BCRC) has relied on Studio Two for their brand and design for over 15 years. We embarked on a comprehensive review and redesign of that…
Overview On the cusp of their 50th Anniversary, Hancock Shaker Village, a National Historic Landmark and a leading museum of Shaker history and thinking, set out to transform their mission…
Overview Toole Insurance Agency has been working on growing their Facebook fan page and had the idea to host a contest to benefit a local nonprofit. They decided to let…
Overview The Berkshire Visitors Bureau is the official destination marketing organization for Berkshire County and they provide info on Berkshire events, lodging and other activities. They work hard to bring…
Studio Two has moved!... Studio Two is very happy to announce that we have outgrown our space on Undermountain Road and we have moved our office to Church Street in…
Overview Village Ventures is a seed and early stage venture capital firm focusing on the media and financial services sectors. They partner with entrepreneurs creating innovative products and solving complicated…
Studio Two has recently designed a series of hardcover portfolio books for a very fashionable client, Seize sur Vingt. James and Gwendolyn Jurney founded Seize sur Vingt in the summer…
Ventfort Hall, located on Walker St. in Lenox, has opened up their beautiful mansion to some great designers who have completely transformed fourteen rooms and halls on the second floor…
IS183 Art School is gearing up for a summer of kites with their 21st birthday celebration, Kitefest, and Studio Two has used that theme as the inspiration for the cover…
With the warm weather hitting it is finally starting to feel like summer in the Berkshires, and arriving just in time for all of the festivities are the Berkshire Botanical…
Studio Two is excited to announce that we have received an American Web Design Award from GD USA for our work on BerkshireTheaters.com! Berkshire Theaters is an in house project…
Guido's Fresh Marketplace celebrated their grand opening with a community party. It's great to see all the Studio Two designs, graphics and interior-design consulting come together in finished form. We…
We are very excited to launch the latest creation from S2! Berkshire Country Day School is an independent school for students in Preschool through Grade 9 that is located here…
Studio Two is proud to present the brand new BNRC.net to the world! As many of the local residents know, the Berkshire Natural Resources Council is a non-profit land conservation…
Studio Two has been a long time supporter of the Berkshire International Film Festival and we have once again designed the film packed program for the festival this year! You…
After a fun design process the new SoCo Creamery truck is just about ready to hit the road! Our senior designer Heather Rose worked with SoCo Creamery to design this…
The proofs are in! Studio Two has been working with the incredible people at Hancock Shaker Village to layout and bring to life their new history and guide book. With…
Studio Two is a dedicated sponsor of The Berkshire International Film Festival and we have been working very hard to not only create this years program but we have also…
Wondering What a Tag is? Facebook is always finding new ways to connect people, businesses, and events. One of those ways is a feature called ‘tagging’ which allows you to…
If updating your business’ Facebook or Twitter once a day is not on your daily to-do list then you could be missing a lot of opportunity to interact and gain…
Today's Challenge: Facebook's latest Updates to Pages... You might have noticed some changes to your Facebook Fan Page recently. Posts on your fan page (not your personal profile) are not…
The Casablanca postcards for the upcoming trunk show arrived fresh off the press right to the S2 door today! Casablanca is one of the Berkshires premier boutiques, not to mention…
One of the most loved names in the Berkshires, Guido's Fresh Marketplace, has completely renovated their Pittsfield store! We have been working hard to help the Guido's vision come to…
Recently we have launched a video gallery for one of our most musical clients, Luis and Clark carbon fiber instruments, and also hooked them up with a matching gallery in…
The Berkshires here in western Mass are known for all of the rich cultural institutions and lots of things to do and see throughout the county. Studio Two has worked…
Kevin Sprague is the Owner and Creative Director of Studio Two. Kevin works with clients to create compelling methods of communicating, defining, and expressing their core values and products. His…
Heather Rose graduated from Syracuse University in 1991 with a BFA in Communication Design. She lived and worked in Los Angeles for 9 years after leaving Syracuse, working for several…
Christine Cooney is a Senior Web Designer for Studio Two. She graduated from Boston College in 1993 with a BS in Business Management. After college, with her love of computers…
Amanda Bettis is a Senior Designer at Studio Two. She returned to the Berkshires in 2005 after graduating from Sacred Heart University in Fairfield, CT with a B.A. in Art…
This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
We just received the first 5 advance copies of my book "Imagining Shakespeare" via UPS from Hong Kong. It's very exciting to see them and realize that 2 pallettes of…
Rita Sue Siegel, an important thinker and writer about all things Design, contributes a column to Communication Arts, the bible of the design community, in which she discusses the topic…
There's a new camera platform that is out and hitting its stride - micro 4/3d's. We've been playing with the Panasonic GF1, a great little camera that you can change…
I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to…
Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately,…
The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels for Berkshire Mountain Distillers (BMD) Ethereal Gin and new labels and packaging elements…
We were on-press today at Quality Printing for the IS183 Radioactive Bodega invitation. This beauty is going to be hitting mailboxes all over the region in about a week or…
A conversation I've been having with a number of people lately has been about what we mean by "branding". For many people, branding relates simply to the design of the…
We're in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen…
The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the…
New England Wine Cellars New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us…
Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products,…
www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work…
Catherine Lowe catherine-lowe.com/ Catherine Lowe's eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world - the world of Couture Knitting. We've worked with Catherine…
Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the…
Berkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival…
Berkshire Botanical Garden www.berkshirebotanical.org/ The Botanical Garden approached us to bring a new vibrancy to their communications and brand, from signage to collateral. We developed a new color palette based…
Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It's traditional! But it is also a great exercise to…
I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the "Tricks of the Trade" series that MCLA runs and which…
We've been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research... In the case…
Since I started Studio Two back in 1994 we've primarily been focused on the task of bringing effective design solutions to our client's marketing and communications challenges. Over the years…
Design works for the strategy We don't work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results,…
Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We've managed their brand and their marketing since 2002. The string world is…
I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great…
This is a short (1 minute) video about our shoot at the Studio for client Catherine Lowe . Catherine has taken knitting into a whole other realm of design, construction…