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s2portfolio

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February 16, 2017

First Quarter Update from Studio Two

Dear friend of Studio Two - we've been BUSY and we're really proud of the work that our trans-continental team has been doing lately - so we thought we would…
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September 23, 2016

Brave New World

The preamble to this article is simply this - Studio Two is IN BUSINESS and IN THE BERKSHIRES. We are just transitioning from a real office to a virtual one…
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July 29, 2015

What We Really Do

I've spent most of the day today doing what I usually do - emailing with clients and potential clients, talking on the phone with clients and potential clients,, visiting with…
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June 14, 2015

Why we Partner

Recently we launched a new website for the Palmer-Westport Group - a leading consulting agency for non-profit arts organizations and specialists in providing guidance to organizations seeking to restore historic theaters across…
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Work Portfolio
February 5, 2014

Sol Schwartz at MassArt

Overview Artist Sol Schwartz has collaborated with Studio Two on four books about his work. For his most recent title, "Connections in Line:The Art of Sol Schwartz" we coordinated materials…
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Work Portfolio
February 5, 2014

Luis & Clark

Overview Luis & Clark is the world's leading designer and manufacturer of carbon-fiber stringed instruments. The brainchild of Luis Leguia, Boston Symphony Orchestra Cellist for many years, Luis & Clark…
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Work Portfolio
February 5, 2014

Quality Printing Company

Overview Quality Printing Company in Pittsfield, MA is one of our preferred vendors. They approached us about developing a capabilities piece to demonstrate the flexibility and capability of their new…
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Work Portfolio
February 5, 2014

Catherine Lowe Shoot

Overview In the process of building out Catherine Lowe's online presence and catalog, we needed to capture the essence of her designs - details, style, and feeling. Challenge Creating strong…
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Work Portfolio
February 4, 2014

TK Home and Garden

Overview TK Home and Garden was opening their first store in Hudson, NY and approached us about developing the new brand. Challenge Developing any brand system is a challenge of…
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Work Portfolio
February 4, 2014

Papermill Playhouse

Overview The PaperMill Playhouse in Millburn, NJ hired Studio Two over the course of 5 seasons to illustrate their productions. Challenge Working with the Theater marketing department, we brainstormed visuals…
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Work Portfolio
February 4, 2014

Berkshire Theatre Festival

Overview Studio Two managed the brand and marketing for Berkshire Theatre Festival through six seasons. This included all collateral, advertising, web, posters, signage and more. Challenge BTF is a traditional…
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Work Portfolio
February 4, 2014

Berkshires Ad Campaign

Overview The Berkshire Visitor's Bureau had an opportunity for large-format ad placements on 700 transit station platforms in the greater Boston market. Challenge The BVB sought to convey the beauty…
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Work Portfolio
February 4, 2014

BIFF Opener

Summary The Berkshire International Film Festival has Studio Two prepare a short teaser that runs before select movies during the festival. This was the version we did for 2012 including…
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Work Portfolio
February 4, 2014

Kripalu LEAPS video

Overview The Kripalu Healthy Living Program has an annual fellowship retreat for physicians in training interested in developing their understanding of alternative and holistic wellness practices. The program - LEAPS…
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Work Portfolio
February 4, 2014

Kripalu THRIVE blog

Overview Kripalu Center for Yoga and Health wanted to develop a robust blog where multiple authors could contribute their voices and grow a readership. Challenge The organizations existing web presence…
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Work Portfolio
February 4, 2014

Kripalu Healthy Living

Overview Kripalu is a world-famous destination of yoga, health and wellness in Lenox, MA. They approached us for a variety of projects including the development of a stand-alone website for…
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Work Portfolio
February 4, 2014

The Secret Corner

As part of our work on the DiscoverNWCT project we developed this short video with footage shot on site during our brand discovery period - including the exciting parade of…
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October 29, 2013

The 2013 American Graphic Design Awards Are In!

Studio Two is excited to announce that we have received GDUSA awards for 11 of our design projects this year! The American Graphic Design Awards is curated by Graphic Design…
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July 3, 2013

Visiting the Roastery

Long time client Barrington Coffee Roasting Company recently had us over for a visit and some java. It really hit home to me how long our relationship with BCRC has been -…
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June 26, 2013

Designer’s Portfolio

We recently designed and produced a comprehensive portfolio for leading Interior Designer and Entrepreneur, William Caligari. The portfolio is 96 pages, full color, 12x12" hard-cover and displays his work for retail,…
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March 22, 2013

Studio Two publishes new book by Renowned Illustrator and Lenox, MA Resident Sol Schwartz

FOR IMMEDIATE RELEASE: March 18, 2013 Lenox, MA - Studio Two is pleased to announce that their client, nationally recognized illustrator and artist Sol Schwartz, has published his fourth book…
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December 17, 2012

New England Foundation for the Arts (NEFA)

Overview The New England Foundation for the Arts (NEFA) contacted us about developing a name and logo for a new website initiative aimed at creating a common database of New…
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Work Portfolio
December 17, 2012

Discover NWCT

Overview The Northwestern Connecticut Regional Planning Collaborative hired Studio Two to develop all aspects of a marketing plan and brand system to promote the North West corner of the state…
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December 3, 2012

Basel Bingo

Have some fun at Art Basel in Miami this year - play Basel Bingo! If you are at any of the multitude of art fairs or at Basel itself, see…
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October 24, 2012

Design for Institutions

Studio Two excels at working with non-profit institutions - particularly schools, museums, theaters and economic development organizations. We've put together a special book about our work with institutions and would…
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Work Portfolio
October 24, 2012

Miss Halls School

Overview Miss Hall's School is a leading all-girls preparatory school in Massachusetts. The school approached Studio Two to work on the Annual Report. Challenge Creating consensus among the many stakeholders…
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October 12, 2012

Studio Two launches new brand and website for “The Secret Corner” of North West CT

For Immediate Release: October 12, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague…
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October 5, 2012

Jason Toews

Jason came to StudioTwo as Web Developer after a quarter-century spent in the world of national magazine publishing. In his spare time, Jason plays guitar badly, explores abandoned mental hospitals,…
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October 5, 2012

Studio Two wins American Graphic Design Award for Webster Branding

For Immediate Release: October 2, 2012 From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137…
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August 30, 2012

Touching the Future

On-demand manufacturing may not be the latest thing, but it is still pretty cutting-edge - for most of us the idea that we can design a product and get it…
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July 18, 2012

Studio Two extends Tom Patti’s brand with Museum Commission Work

For Immediate Release From: Studio Two PO 2215 56 Church Street, 2d Floor Lenox MA 01240 Büro Miami 3250 NE 1st Ave, Suite 305 Miami, FL 33137 Contact: Kevin Sprague Creative…
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July 12, 2012

Studio Two’s Branding Designs Hit Top Gear

For Immediate Release From: Studio Two, Lenox MA Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com   Studio Two's Branding Designs Hit Top Gear - SCRAMBLS sponsors the Kleenspeed Electric Race Car Studio…
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Work Portfolio
July 8, 2012

Berkshire Museum Website

Overview The BerkshireMuseum.org, a leading regional institution in the Berkshires, approached at Studio Two to design a new website. They needed the site to be cross-platform, easily managed, compelling to…
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July 8, 2012

BerkshireMuseum.org voted best Museum Website by NEMA

The New England Museum Association (NEMA) recently awarded the Studio Two designed website for the Berkshire Museum at BerkshireMuseum.org first place as the best website for an institution with a…
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Work Portfolio
July 8, 2012

American Theatre

American Theatre Magazine has Kevin Sprague's photos of John Douglas Thompson as Louis Armstrong (Satchmo) on the cover for the July/August issue and on an inside story. Nice to see that…
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Work Portfolio
July 8, 2012

LeadershipIQ Branding

Overview LeadershipIQ, the consulting/training business of Bestselling Author and Leadership expert Mark Murphy, approached Studio Two about updating their brand and developing a new website. The organization sought to build…
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Work Portfolio
July 4, 2012

Custom Jewelry Portfolio

Studio Two recently took delivery of an interesting and unique custom book project that we designed for long-time client McTeigue & McClelland, Jewelers (MCII). This publication was commissioned to commemorate the…
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Work Portfolio
July 3, 2012

Spirited

Overview: Jim Nejaime of Nejaime’s Wine Cellar, one of the Berkshires' best-established family businesses, approached us to help with an expedited transition – an amicable split between his business and…
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July 2, 2012

Studio Two recognizes the national expansion of its client and brand – Berkshire Mountain Distillers

For Immediate Release From: Studio Two, Lenox MA RE: Berkshire Mountain Distillers Contact: Kevin Sprague Creative Director Studio Two 413-637-1374 kevin@studiotwo.com Studio Two recognizes the national expansion of its client and…
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Work Portfolio
June 28, 2012

SCRAMBLS Racing Wrap

Project It’s not every day that one of your brands really “gets in gear” but today we’re proud to bring attention to the partnership of Studio Two branding client and…
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June 28, 2012

SCRAMBLS hits top gear

It's not every day that one of your brands really "gets in gear" but today we're proud to bring attention to the partnership of Studio Two branding client and cutting-edge…
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June 25, 2012

Brand Convergence

This photo of Ben Webster with his new sign outside his facility in Sheffield MA came to us the other day. We couldn't be more excited to see this very…
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Work Portfolio
June 14, 2012

Webster

Overview Webster approached us to help with a business transition that required a new name and overal rebranding, web development, SEO/SEM strategy and market consulting. Challenge The timeline for this…
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Work Portfolio
June 14, 2012

Shakespeare & Company 2012

Overview The 2012 season at Shakespeare & Company is the 35th in the Company's history, and under new artistic leadership. The goal with this season's overall image was to capture…
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Work Portfolio
June 14, 2012

Norman Rockwell Museum

Overview The Norman Rockwell Museum has been a Studio Two client for a variety of projects, including web design and consulting, print design, and strategic consulting. For this project, we…
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Work Portfolio
June 14, 2012

Lenox Library

Overview The Lenox Library needed an elegant invitation to a black-tie gala event. Challenge Tiny budget and limited timeframe - we turned to a variety of inexpensive printing sources. Solution…
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Work Portfolio
June 14, 2012

Lance Vermeulen Real Estate

Overview Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market. Challenge We…
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Work Portfolio
June 14, 2012

Jeannie Norris Book Design

Overview Jeannie Norris was stepping down as Headmaster of Miss Hall's School in Pittsfield, MA - a leading private boarding school for girls. She wanted to compile decades of articles…
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Work Portfolio
June 14, 2012

Haven Café & Bakery

Overview Haven is the hot breakfast and lunch spot here in Lenox, MA and the unofficial Studio Two cafeteria - The owner approached us about developing the branding and web…
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Work Portfolio
June 14, 2012

The Clark Journal

Overview The Sterling and Francine Clark Art Institute is a world-class institution in Williamstown MA with an expanding international footprint. The Clark Journal is a premium magazine that comes out once…
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Work Portfolio
June 14, 2012

Berkshire Visitors Bureau

Overview The Berkshire Visitor's Bureau (BVB) is charged with marketing the entire region. The annual guide is among their most important publications and is distributed to thousands of locations and…
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Work Portfolio
June 14, 2012

BIFFMA – Summit

Overview The berkshire International Film Festival (BIFF) has been a Studio Two client since its inception in 2005. In 2012, the BIFF received a grant from the Academy of Motion…
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Work Portfolio
June 14, 2012

Berkshire Botanical Garden

Overview: The Berkshire Botanical Gardens changed leadership in 2010. Under new direction Studio Two was selected to radically transform the communications and brand expression for the Gardens in an focused…
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June 5, 2012

S2’s Most Recently Deployed Brand: Spirited

Studio Two is pleased to have assisted one of the Berkshire's leading business organizations with a timely and creative renaming and branding assignment. Jim Nejaime of Nejaime's Wine Cellar approached…
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Work Portfolio
May 2, 2012

Scrambls.com

Overview The client is a leading provider of hardware and software encryption and data security systems – primarily focused on high-end corporate clients and national government agencies. Their software architecture…
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April 23, 2012

The Pace of Change

By Kevin Sprague - I've been having a conversation with a number of clients in recent months about the internet and the pace of change. It goes something like this:…
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March 8, 2012

What’s New With Facebook Timeline for Fan Pages

You may have noticed Facebook's friendly reminder that "On March 30, 2012, all Facebook Pages will get a new design". So what does that mean for your business fan page?…
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January 3, 2012

Creating Brands, and Art – Passport Magazine

Douglas P. Clement of Passport Magazine, which is focused on Fine Living in Litchfield County, The Berkshires, Dutchess County and Beyond, recently sat down with Studio Two's creative director Kevin Sprague. The…
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December 26, 2011

2011 was a great year.

We recently took time for a leisurely staff outing at Wheatleigh - an annual tradition at the holidays where we celebrate our success and teamwork. The library at Wheatleigh is…
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December 9, 2011

5 Useful Apps for Business Owners

Smart phones are everywhere and with them comes a growing library of apps to do almost anything you can imagine. As a business owner with limited amounts of time and…
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December 9, 2011

Saying “Yes” to Creativity

I recently returned from a 5 day trip to Miami - a trip that coincided with Art Basel and Design Miami - but was primarily about exploring the possibilities of…
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November 18, 2011

Carl Sprague Designs High End Set for Miu Miu in Shanghai

You will find the name Carl Sprague, brother of Studio Two's creative director Kevin Sprague, in the pages of this months Wallpaper Magazine along with his set design for the…
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November 17, 2011

S2 Client Charley’s Fund Featured on MSNBC

Long time Studio Two client, and very important non profit, Charley’s fund recently appeared on MSNBC with Martin Bashir to talk about a very special day. Studio Two created and maintains…
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October 24, 2011

The Obsession 500

This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
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October 13, 2011

Charley’s Fund Celebrates Charley’s 11th Birthday With 11-11-11 Birthday Page

Studio Two has collaborated with Charley's Fund, a non profit dedicated to the fight against Duchenne muscular dystrophy, to launch a very special birthday page. Charley Seckler will celebrate his…
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October 12, 2011

High Lawn Farm Launches New Website

Studio Two has teamed up with your favorite local dairy farm, High Lawn Farm, to bring you a brand new website. Now it is more easy than ever to learn…
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October 11, 2011

Studio Two Takes Home Creativity International Award

Studio Two is excited to announce the Creativity International Award received for branding work on the Berkshire International Film Festival. Creativity International Awards is one of the longest running independent…
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October 2, 2011

Shakespeare Aloud Launches

Our friend and Shakespeare & Company actor, musician and director Bill Barclay has launched a new project (and website) where he will be reading all of Shakespeare's works aloud over…
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September 16, 2011

Studio Two Takes Home 7 GDUSA Awards

The American Graphic Design Awards is a four decade old competition put on by Graphic Design USA, a news magazine for graphic designers and other creative professionals. Studio Two is…
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Work Portfolio
September 7, 2011

Berkshire Natural Resources Council

Overview Berkshire Natural Resources Council (BNRC) is the leading land conservation organization in Western Massachusetts. They came to Studio Two to update a brand and communications strategy that had become…
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Work Portfolio
September 7, 2011

SoCo Creamery

Overview SoCo Creamery (South County Creamery) is a family owned and run micro-creamery based in the Berkshires. Recent expansion and plans called for more control over their brand and packaging…
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Work Portfolio
September 7, 2011

Tom Patti

Overview For the past four decades Tom Patti has been pioneering and exploring industrial glass as an art form. He hired Studio Two to create a design name and brand…
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Work Portfolio
September 7, 2011

The Drapery Workroom

Overview The Drapery Workroom is a new venture of designer William Caligari. The business provides custom and off-the-rack draperies, furnishings, and upholstery as well as on-site fabrication services to a…
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Work Portfolio
September 7, 2011

Berkshire Mountain Distillers

Overview Berkshire Mountain Distillers (BMD) is an entrepreneurial new venture by owner Chris Weld. A leader in the emerging craft distillery sector, BMD is the perfect mix of creativity, local…
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Work Portfolio
September 7, 2011

Berkshire International Film Festival

The Berkshire International Film Festival burst onto the regional festival scene in 2005 and has never stopped growing. Studio Two was tapped to develop this brand from scratch. Challenge: We…
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Work Portfolio
September 7, 2011

The Mount

Overview: Edith Wharton’s home in Lenox MA, known as “The Mount” hosts nearly 40 thousand visitors a year for house tours, events, walks in the gardens and more. Challenge: The…
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Work Portfolio
September 7, 2011

Catherine Lowe

Overview Catherine Lowe sits at the zenith of couture knitting, an extraordinary culture of devoted practitioners and enthusiasts. Catherine has worked with Studio Two to define, market and connect her…
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Work Portfolio
September 7, 2011

New England Wine Cellars

Overview New England Wine Cellars (NEWC) approached Studio Two to update their brand from the 1980’s and develop tools to build new customers for their high-end wine cellar installations. Challenge…
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Work Portfolio
September 7, 2011

Shakespeare & Company

Overview Since 1996 Studio Two has been the agency of record for Shakespeare & Company, a leading national-class theatre that presents the works of William Shakespeare, his contemporaries, and the…
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Work Portfolio
September 7, 2011

Guido’s Fresh Marketplace

Overview Guido’s is the leading source of organic and locally-grown food in the Berkshires. It is also a family of businesses. Studio Two was hired to update the brand, create…
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Work Portfolio
September 7, 2011

Norman Rockwell Museum

Overview Located in Stockbridge, MA, the Norman Rockwell Museum is a dynamic institution that not only preserves and interprets the works of Norman Rockwell for a worldwide audience through travelling…
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Work Portfolio
September 7, 2011

Barrington Coffee Roasting Co.

Overview Barrington Coffee Roasting Company (BCRC) has relied on Studio Two for their brand and design for over 15 years. We embarked on a comprehensive review and redesign of that…
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Work Portfolio
September 7, 2011

Hancock Shaker Village

Overview On the cusp of their 50th Anniversary, Hancock Shaker Village, a National Historic Landmark and a leading museum of Shaker history and thinking, set out to transform their mission…
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August 31, 2011

Charity Begins On Facebook – Toole Insurance Campaign

Overview Toole Insurance Agency has been working on growing their Facebook fan page and had the idea to host a contest to benefit a local nonprofit. They decided to let…
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July 22, 2011

Poster Campaign, Custom QR Code, and a Mobile Landing Page For The BVB

Overview The Berkshire Visitors Bureau is the official destination marketing organization for Berkshire County and they provide info on Berkshire events, lodging and other activities. They work hard to bring…
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June 29, 2011

Studio Two’s new home in downtown Lenox

Studio Two has moved!... Studio Two is very happy to announce that we have outgrown our space on Undermountain Road and we have moved our office to Church Street in…
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June 28, 2011

S2 Launches VillageVentures.com

Overview Village Ventures is a seed and early stage venture capital firm focusing on the media and financial services sectors. They partner with entrepreneurs creating innovative products and solving complicated…
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June 8, 2011

Seize sur Vingt Fashion Portfolio Books

Studio Two has recently designed a series of hardcover portfolio books for a very fashionable client, Seize sur Vingt. James and Gwendolyn Jurney founded Seize sur Vingt in the summer…
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June 7, 2011

Designer Showcase 2011 Programs

Ventfort Hall, located on Walker St. in Lenox, has opened up their beautiful mansion to some great designers who have completely transformed fourteen rooms and halls on the second floor…
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June 2, 2011

A New Summer Program For IS183 Art School

IS183 Art School is gearing up for a summer of kites with their 21st birthday celebration, Kitefest, and Studio Two has used that theme as the inspiration for the cover…
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May 27, 2011

The New Berkshire Botanical Garden Season Brochure & Cuttings

With the warm weather hitting it is finally starting to feel like summer in the Berkshires, and arriving just in time for all of the festivities are the Berkshire Botanical…
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May 24, 2011

Award Winning Design By Studio Two

Studio Two is excited to announce that we have received an American Web Design Award from GD USA for our work on BerkshireTheaters.com! Berkshire Theaters is an in house project…
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May 24, 2011

Guido’s should be Fresh!

Guido's Fresh Marketplace celebrated their grand opening with a community party. It's great to see all the Studio Two designs, graphics and interior-design consulting come together in finished form. We…
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May 23, 2011

Berkshire Country Day School Online

We are very excited to launch the latest creation from S2! Berkshire Country Day School is an independent school for students in Preschool through Grade 9 that is located here…
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May 23, 2011

Introducing the Brand New BNRC.net

Studio Two is proud to present the brand new BNRC.net to the world! As many of the local residents know, the Berkshire Natural Resources Council is a non-profit land conservation…
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May 20, 2011

The Berkshire International Film Festival Programs Are In!

Studio Two has been a long time supporter of the Berkshire International Film Festival and we have once again designed the film packed program for the festival this year! You…
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May 13, 2011

The Newly Designed SoCo Creamery Truck

After a fun design process the new SoCo Creamery truck is just about ready to hit the road! Our senior designer Heather Rose worked with SoCo Creamery to design this…
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May 13, 2011

Hancock Shaker Village – A Guide Book and History

The proofs are in! Studio Two has been working with the incredible people at Hancock Shaker Village to layout and bring to life their new history and guide book. With…
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May 4, 2011

S2 Launches the New BIFFMA.org!

Studio Two is a dedicated sponsor of The Berkshire International Film Festival and we have been working very hard to not only create this years program but we have also…
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April 29, 2011

Tag It! – How to tag people and pages on Facebook

Wondering What a Tag is? Facebook is always finding new ways to connect people, businesses, and events. One of those ways is a feature called ‘tagging’ which allows you to…
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April 29, 2011

Scheduling Social Media Updates All in One Place With HootSuite

If updating your business’ Facebook or Twitter once a day is not on your daily to-do list then you could be missing a lot of opportunity to interact and gain…
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April 29, 2011

Viewing a Fanpage in Chronological Order

Today's Challenge: Facebook's latest Updates to Pages... You might have noticed some changes to your Facebook Fan Page recently. Posts on your fan page (not your personal profile) are not…
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April 28, 2011

Casablanca Postcards Arrive!

The Casablanca postcards for the upcoming trunk show arrived fresh off the press right to the S2 door today! Casablanca is one of the Berkshires premier boutiques, not to mention…
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April 28, 2011

Redesign at Guido’s Pittsfield

One of the most loved names in the Berkshires, Guido's Fresh Marketplace, has completely renovated their Pittsfield store! We have been working hard to help the Guido's vision come to…
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April 28, 2011

Video Gallery and Matching Facebook Tab

Recently we have launched a video gallery for one of our most musical clients, Luis and Clark carbon fiber instruments, and also hooked them up with a matching gallery in…
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April 28, 2011

S2’s Theater Calendar Project – Berkshire Theaters

The Berkshires here in western Mass are known for all of the rich cultural institutions and lots of things to do and see throughout the county. Studio Two has worked…
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April 5, 2011

Kevin Sprague

Kevin Sprague is the Owner and Creative Director of Studio Two. Kevin works with clients  to create compelling methods of communicating, defining, and expressing their core values and products. His…
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April 5, 2011

Heather Rose

Heather Rose graduated from Syracuse University in 1991 with a BFA in Communication Design. She lived and worked in Los Angeles for 9 years after leaving Syracuse, working for several…
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April 5, 2011

Christine Cooney

Christine Cooney is a Senior Web Designer for Studio Two. She graduated from Boston College in 1993 with a BS in Business Management. After college, with her love of computers…
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April 5, 2011

Amanda Bettis

Amanda Bettis is a Senior Designer at Studio Two. She returned to the Berkshires in 2005 after graduating from Sacred Heart University in Fairfield, CT with a B.A. in Art…
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April 29, 2010

Obsession

This image is a chalkboard at Barrington Coffee Roasting Company that represents a tiny slice of the vast knowledge, experience and passion that our client has for their product. What…
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March 5, 2010

Outsource

We just received the first 5 advance copies of my book "Imagining Shakespeare" via UPS from Hong Kong. It's very exciting to see them and realize that 2 pallettes of…
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March 4, 2010

Shakespeare 2010

It's a new year at Shakespeare & Company and we've just sent the 2010 brochure off to press - it should be hitting mailboxes in about 10 days. In the…
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March 4, 2010

Creativity is a Muscle

Rita Sue Siegel, an important thinker and writer about all things Design, contributes a column to Communication Arts, the bible of the design community, in which she discusses the topic…
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March 4, 2010

New platforms = New ideas

There's a new camera platform that is out and hitting its stride - micro 4/3d's. We've been playing with the Panasonic GF1, a great little camera that you can change…
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February 22, 2010

Brand is Business

I met with a potential new client recently for an extended conversation about what we (studio two) might be able to do for them but also as a follow-up to…
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February 15, 2010

ROI

Design is often placed on second-tier status by businesses seeking to verify and justify their expenses. Historically, Return on Investment for design and marketing has been difficult to measure accurately,…
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January 19, 2010

GDUSA09 Winners

The Studio just won 2 Graphic Design USA awards for Packaging. The winning entries were new labels for Berkshire Mountain Distillers (BMD) Ethereal Gin and new labels and packaging elements…
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January 19, 2010

Strange activities

It's that time of year when we are working on summer theatre concepts. I'm not going to tell you what these are about at present - suffice it to say…
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January 19, 2010

Radioactivity at QPC

We were on-press today at Quality Printing for the IS183 Radioactive Bodega invitation. This beauty is going to be hitting mailboxes all over the region in about a week or…
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January 12, 2010

Wearing it

A conversation I've been having with a number of people lately has been about what we mean by "branding". For many people, branding relates simply to the design of the…
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January 7, 2010

Branding the Best

We're in the midst of a branding cycle with favorite long-time client Barrington Coffee Roasting Company (BCRC). This cycle was prompted mostly by a desire on their part to freshen…
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January 6, 2010

the center at eagle hill branding

The Center at Eagle Hill www.centerateaglehill.org/ The Center at Eagle Hill was a brand-new, state-of-the-art performing arts venue located in central Massachusetts. We developed an entire communications system for the…
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January 6, 2010

new england wine cellars rebranding

New England Wine Cellars New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us…
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January 6, 2010

rebranding – top to bottom

Guidos Fresh Marketplace www.guidosfreshmarketplace.com/ These 8 images summarize the brand revision that we performed for Guidos. From creating new images, selecting a color pallette, developing the message, applying to products,…
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January 6, 2010

branding

www.cohenkinne.com We worked with the client to define the core values of the firm and explored those values in their designs. Color, coordinating imagery, typography and other design elements work…
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January 6, 2010

catherine lowe branding

Catherine Lowe catherine-lowe.com/ Catherine Lowe's eponymous brand is designed to articulate the elegant, luxurious and precise nature of her world - the world of Couture Knitting. We've worked with Catherine…
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January 6, 2010

bringing clarity to spirits

Berkshire Mountain Distillers www.berkshiremountaindistillers.com/ Berkshire Mountain Distillers is the hot new brand taking the Berkshires by storm. Studio Two has launched new packaging, identity and overall branding concepts for the…
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January 6, 2010

branding for film festival

Berkshire International Film Festival www.biffma.com The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival…
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January 6, 2010

berkshire botanical garden branding

Berkshire Botanical Garden www.berkshirebotanical.org/ The Botanical Garden approached us to bring a new vibrancy to their communications and brand, from signage to collateral. We developed a new color palette based…
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December 30, 2009

Looking both ways

Contemplating 2010 and reviewing 2009 is something I am sure a lot of people and businesses are doing right now. It's traditional! But it is also a great exercise to…
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December 23, 2009

Branding for Artists

I gave a talk in mid December 2009 about Branding for Artists and Reaching Target Markets as part of the "Tricks of the Trade" series that MCLA runs and which…
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December 22, 2009

Designing a Label

We've been working on the Berkshire Mountain Distillers brand since 2007. Part of our process on any branding project is the act of distillation and market research... In the case…
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December 14, 2009

The Big Idea

Since I started Studio Two back in 1994 we've primarily been focused on the task of bringing effective design solutions to our client's marketing and communications challenges. Over the years…
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December 11, 2009

Design works for the strategy

Design works for the strategy We don't work for design. What does this phrase mean? It means that we are approaching design as a tool to serve solutions and results,…
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December 11, 2009

Carbon Fueled

Luis and Clark is the leading manufacturers and designers of Carbon Fiber stringed instruments in the world. We've managed their brand and their marketing since 2002. The string world is…
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December 11, 2009

Culture Shift

I was privileged to visit Unistress, a company in Lanesborough, MA run by Perri Petricca during a recent BBQ (Berkshire Business Quarterly) breakfast business meeting. Perri gave us a great…
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November 21, 2009

Elegance, simplicity, style.

This is a short (1 minute) video about our shoot at the Studio for client Catherine Lowe . Catherine has taken knitting into a whole other realm of design, construction…
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