Overview Berkshire Natural Resources Council (BNRC) is the leading land conservation organization in Western Massachusetts. They came to Studio Two to update a brand and communications strategy that had become outdated.
Challenge BNRC is the passionate endeavour of a focused group of individuals with far-reaching impact on the region. We needed to develop a message and a brand that showed the organization as forward-looking without alienating the constituency.
Solution We focused on the core values and ambitions of the organization’s leadership – developing a bold new identity and claim tied to powerful images of the region’s unspoiled landscape. We tied this together with a database-driven site that allows visitors access to information on the 100’s of properties managed by the organization. Visit the Website at www.bnrc.net.