Kripalu Center for Yoga and Health wanted to develop a robust blog where multiple authors could contribute their voices and grow a readership.
The organizations existing web presence precluded the simple addition of a blog. We worked on a strategic plan with Kripalu’s leadership to break them free of their monolithic website presence and developed a family of sites.
We built a simple wordpress blog and styled it to interact seamlessly with the Kripalu brand and navigation structure of their overall web presence. The blog is now one of the leading international sites for readers interested in the Kripalu vision.