Berkshire International Film Festival
www.biffma.com
The identity for BIFFMA is based around a variety of flexible elements, each of which can stand alone or work together to bring the festival brand alive. The traditional “framing hands” can frame different landscapes or objects; the type treatment is intended to reproduce faithfully across hats, t-shirts, video, and print media.
The brand for BIFFMA is focused on bringing the place and landscape of The Berkshires into the picture at all times, and is designed to have a particular longevity, a necessary cost-savings benefit for a small non-profit organization.