New England Wine Cellars
New England Wine Cellars is known for its gorgeous, state of the art, custom wine cellars for a very high end audience. They came to us with a outdated logo, uninspiring marketing materials and a brand that did not correctly reflect the end product. We began the rebranding exercise by making their mark clean and modern, setting a rich color palette and developing a theme that “Great wines possess many of the same qualities as the grand cellars in which they are kept.”
That message became a springboard for creating a new, lush marketing brochure which features photos of the cellars along with imagery familiar to the wine connoisseur, extensively utilizes the new palette as well as a step and repeat pattern of the new mark. The brand experience to date also includes new identity materials, a stamp made with the new mark to “brand” the wood paneling in a cellar, a smaller brochure used for trade show distribution and a website that is in the works.
We believe that this new brand will hold up over time because of the accuracy of all the elements involved.