Work Portfolio

Lance Vermeulen Real Estate

By June 14, 2012 July 29th, 2017 No Comments
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Overview
Every year we refresh the brand foundation for Lance Vermeulen, Real Estate with a focus on continuously elevating his presence against his competition in a crowded market.

Challenge
We need to demonstrate to the client and to the potential customer a bold and different view of the lifestyle elements of the Berkshires – a region undergoing dynamic population shifts.

Solution
Sourcing from our deep library of images of the region, we built a “look book” articulating the landscape, people and activities in the region in an engaging, tactile experience. Printed on an elegant uncoated sheet from Domtar, the book is a powerful visual statement of the intention, vision and┬ácommitment┬áthat Lance Vermeulen associates bring to the business of real estate.