Recently a client wrote me asking: "I would also like to understand what the maintenance and hosting fee covers exactly, and what is included in that?" My response: Our annual hosting…
I've put together a pretty comprehensive presentation to help people understand the roles that SEO (Search Engine Optimizations) and SEM (Search Engine Marketing) play in marketing and audience building. I…
For about a year now I've been focusing on working - as much as possible - with my clients via online meeting tools. These include Skype, Google Hangout, GoTo Meeting…
At Studio Two we get called on all the time to help our clients develop their brands - it's what we do. Sometimes this involves the challenge of naming a…
There's a difference between intelligence and knowledge. Intelligence is our ability to process, understand, analyze and think. Knowledge is the specific information we possess and have proficiency in. We can…
Everyone encounters obstacles in their work and life. Some of these are daunting, some overwhelming, some impossible - or seemingly so. For many people the obstacles in their way are…
When we are young and go to school almost everyone spends time learning another language - french, spanish, latin. The precept is that learning a new language expands our minds…
I've been investing a lot of time recently researching the state of the art of inbound marketing and content marketing - from Hubspot a definition: "Since 2006, inbound marketing has…
Hi friends - we were just talking about the great performance figures that our clients' online stores are experiencing right now and had some ideas about good practices you might want to be…
I've been working on a number of different websites and marketing/development initiatives for clients lately in the non-profit cultural space and there's been one, consistent thread in my work. How…
I'm motivated to harp on one of my favorite topics again - the need to help businesses and institutions grasp that just because THEY are BIG doesn't mean that their…
Have you heard about the paradox of choice? I recently stumbled across this via Simon Sinek (if I recall) - in any case, the paradox of choice basically is that…
Tripped across this very informative and fun posts - as well as this great infographic - from BufferApp - There is so much good data out in the world today…
I'm reading Simon Sinek's "Start with Why" - I've seen Simon in his TED talk - which I strongly recommend. The premise is simple - start any examination of purpose…
I was recently faced with a significant transition with one of my clients - seismic shifts in leadership. What's interesting about these types of changes is how often it reveals…
"It's not marketing until it leaves the building" is something that I often am compelled to remind myself when working at Studio Two. Unfortunately it's also a mantra I have…
I've been thinking about our "USP" - "Unique Selling Proposition" - that thing that we do at Studio Two that consistently sets us apart from our competition. This is it:…
You know MythBusters - the guys who debunk or prove common "myths" like "does my car get better gas mileage if I draft behind an 18-wheeler? (yes - but don't)..."…
For those of us who have been developing web sites since the very first days, it has been an exciting ride of ever-evolving technologies, languages and expectations. I remember my…
Money is tight - I don't know of any organization or business that isn't approaching cash flow like the hot-potato it is for all of us. The recession may be…
Video production is what got me into my career in design and technology - shortly after graduating from College my GrandFather gave me a "sympathy" job at his company, Krofta…
With a getaway car (preferably something classic that requires driving gloves), you can make out like a robber baron in the colorful hillocks two hours north of the city.Eats, Loafs,…
Kevin Sprague Elizabeth Raetz as Olivia, and Ryan Winkles as Sir Andrew Aguecheek in “Twelfth Night.” Enlarge This Image Kevin Sprague Fine fools: Ryan Winkles, left, as Sir Andrew Aguecheek,…
via berkshireeagle.com This is great news and good to see the Chamber thinking so forward. With all the discussion in communities around the country about free wifi, it's great to…
Sienna is a long-time client and friend of mine and Studio Two (www.studiotwo.com) and as a fellow small business entrepreneur, we talk a lot about the state of the universe…
via iberkshires.com I had the opportunity to sit at the roundtable at MassMOCA yesterday with many other people involved in the Creative Economy and have a discussion with Gov. Deval…
So I'm working on a new gig as a consultant that is an interesting departure from the role that I have played typically over the last 15 years in business.…
So I think that I've broken over to the other side. Since the HOW conference back in May, I've been focused on transitioning my thinking over to web 2.0. What…
Designit is a "Strategic Design Consultancy" home-based in Denkmark with office around Europe. I tripped across their site some years ago and I always find myself going back to it…
We've been producing a number of print jobs via lulu.com, the online, on-demand publisher. It's been a fascinating process, in part because it totally transforms your thinking about what it…
I've self-published a new book that shows a comprehensive look at all of the work that I have done for Shakespeare & Company for the last 15 years. I had…