Recently a client wrote me asking: "I would also like to understand what the maintenance and hosting fee covers exactly, and what is included in that?" My response: Our annual hosting…
Sometimes you just have to know when it's time to give up the past and move into the future. I'm talking about technology here. Watching the revelations in 2016 and…
I've put together a pretty comprehensive presentation to help people understand the roles that SEO (Search Engine Optimizations) and SEM (Search Engine Marketing) play in marketing and audience building. I…
For about a year now I've been focusing on working - as much as possible - with my clients via online meeting tools. These include Skype, Google Hangout, GoTo Meeting…
At Studio Two we get called on all the time to help our clients develop their brands - it's what we do. Sometimes this involves the challenge of naming a…
There's a difference between intelligence and knowledge. Intelligence is our ability to process, understand, analyze and think. Knowledge is the specific information we possess and have proficiency in. We can…
Everyone encounters obstacles in their work and life. Some of these are daunting, some overwhelming, some impossible - or seemingly so. For many people the obstacles in their way are…
When we are young and go to school almost everyone spends time learning another language - french, spanish, latin. The precept is that learning a new language expands our minds…
I've been investing a lot of time recently researching the state of the art of inbound marketing and content marketing - from Hubspot a definition: "Since 2006, inbound marketing has…
Hi friends - we were just talking about the great performance figures that our clients' online stores are experiencing right now and had some ideas about good practices you might want to be…
I'm motivated to harp on one of my favorite topics again - the need to help businesses and institutions grasp that just because THEY are BIG doesn't mean that their…
Have you heard about the paradox of choice? I recently stumbled across this via Simon Sinek (if I recall) - in any case, the paradox of choice basically is that…
Tripped across this very informative and fun posts - as well as this great infographic - from BufferApp - There is so much good data out in the world today…
Studio Two is entering our 20th year in business - a landmark that has us pretty surprised - time flies - but also an interesting moment to reflect on the…
Attached here is a PDF and .PPT of my presentation to the Miami Arts Marketing Workshop on March 25th, 2014 regarding mobile websites. arts marketing presentation mobile web 032514 PPT…
Download the Presentation PDFPlease download the PDF of my presentation notes from the talk on 2/7/14 for the Garden Writer's Association at New England Grows in Boston, MA.
There's a misconception in the world that says that the size of your organization should be mirrored by the size (and complexity) of your website - thus the local pizza…
As mobile devices proliferate (tablets, phones - things with small screens and no wires...) the challenge of delivering an appropriate experience to those mobile users has increased - but things…
We're liking the Adobe Creative Cloud - for those of you who aren't designers, this is the new approach that Adobe has taken with all their software products like photoshop,…
You know MythBusters - the guys who debunk or prove common "myths" like "does my car get better gas mileage if I draft behind an 18-wheeler? (yes - but don't)..."…
Here's the newest thing that just came across my radar - Google Surveys - wow - this has a lot of potential. Basically, you figure out what you want surveyed…
Do you want to know what the single best thing you can do right now to help your non-profit get some visibility in 2013? Sign up with Google Grants and…
Money is tight - I don't know of any organization or business that isn't approaching cash flow like the hot-potato it is for all of us. The recession may be…
Updated with new info and links 06/27/2016 We work with many non-profit organizations including theaters, libraries, museums and so on. Over the last decade we developed new websites for many of…
So it looks like the Instagram/Facebook mashup is about to kick copyright law squarely in the teeth : read this excellent post on http://mashable.com/2012/12/17/instagram-signs-your-life-away/ : but the meat on the…
Here's a note I just sent to an new project inquiry - a potential customer seeking to create a national-class ad-revenue content website around a particular niche topic. I applaud…
via iberkshires.com I had the opportunity to sit at the roundtable at MassMOCA yesterday with many other people involved in the Creative Economy and have a discussion with Gov. Deval…
So I'm working on a new gig as a consultant that is an interesting departure from the role that I have played typically over the last 15 years in business.…