Join the 21st Century
March 3, 2017
Join the 21st Century
Sometimes you just have to know when it's time to give up the past and move into the future. I'm talking about technology here. Watching the revelations in 2016 and…
Don’t let fear keep you from your goal
May 10, 2016
Don’t let fear keep you from your goal
My business is helping other businesses pursue success. It's a pretty simple agreement - I work with you to develop the tools, the brand and the strategies that will help…
Through a screen brightly
April 21, 2016
Through a screen brightly
For about a year now I've been focusing on working - as much as possible - with my clients via online meeting tools. These include Skype, Google Hangout, GoTo Meeting…
3 key steps you must take when naming a new business or product.
At Studio Two we get called on all the time to help our clients develop their brands - it's what we do. Sometimes this involves the challenge of naming a…
The one simple mistake that keeps you from moving ahead
January 15, 2016
The one simple mistake that keeps you from moving ahead
There's a difference between intelligence and knowledge. Intelligence is our ability to process, understand, analyze and think. Knowledge is the specific information we possess and have proficiency in. We can…
When the Exception becomes the Rule
January 12, 2016
When the Exception becomes the Rule
Everyone encounters obstacles in their work and life. Some of these are daunting, some overwhelming, some impossible - or seemingly so. For many people the obstacles in their way are…
Digital fluency – where no one will make fun of your accent
December 28, 2015
Digital fluency – where no one will make fun of your accent
When we are young and go to school almost everyone spends time learning another language - french, spanish, latin. The precept is that learning a new language expands our minds…
December 16, 2015
The challenges of inbound and content marketing – and the opportunities.
I've been investing a lot of time recently researching the state of the art of inbound marketing and content marketing - from Hubspot a definition: "Since 2006, inbound marketing has…
5 Extra steps to take with your e-commerce customers this holiday season.
Hi friends - we were just talking about the great performance figures that our clients' online stores are experiencing right now and had some ideas about good practices you might want to be…
Should your Non-Profit be using a CRM? Can you afford not to?
November 12, 2015
Should your Non-Profit be using a CRM? Can you afford not to?
I've been working on a number of different websites and marketing/development initiatives for clients lately in the non-profit cultural space and there's been one, consistent thread in my work. How…
SimpleSize it
August 11, 2015
SimpleSize it
I'm motivated to harp on one of my favorite topics again - the need to help businesses and institutions grasp that just because THEY are BIG doesn't mean that their…
Taking the gloves off
April 13, 2015
Taking the gloves off
Last year Heather subscribed me to AutoWeek - this was after we moved part time to Miami and I spent a lot of time pointing out all the exotic cars…
Complexity Complex
February 24, 2015
Complexity Complex
Have you heard about the paradox of choice? I recently stumbled across this via Simon Sinek (if I recall) - in any case, the paradox of choice basically is that…
Going to Optimal Lengths
February 7, 2015
Going to Optimal Lengths
Tripped across this very informative and fun posts - as well as this great infographic - from BufferApp - There is so much good data out in the world today…
Black and White
January 23, 2015
Black and White
By Kevin Sprague I run a small design agency and we're always playing the game of growing expectations and shrinking budgets. One of the things that I always try to…
Start with Why
January 22, 2015
Start with Why
I'm reading Simon Sinek's "Start with Why" - I've seen Simon in his TED talk - which I strongly recommend. The premise is simple - start any examination of purpose…
Transition
November 30, 2014
Transition
I was recently faced with a significant transition with one of my clients - seismic shifts in leadership. What's interesting about these types of changes is how often it reveals…
Archives in the Digital Age
July 1, 2014
Archives in the Digital Age
Studio Two is entering our 20th year in business - a landmark that has us pretty surprised - time flies - but also an interesting moment to reflect on the…
It’s not marketing until it leaves the building
April 30, 2014
It’s not marketing until it leaves the building
"It's not marketing until it leaves the building" is something that I often am compelled to remind myself when working at Studio Two. Unfortunately it's also a mantra I have…
Garden Writer’s Association @ NE Grows 2/7/14
February 6, 2014
Garden Writer’s Association @ NE Grows 2/7/14
Download the Presentation PDFPlease download the PDF of my presentation notes from the talk on 2/7/14 for the Garden Writer's Association at New England Grows in Boston, MA.
Scale doesn’t matter
January 16, 2014
Scale doesn’t matter
There's a misconception in the world that says that the size of your organization should be mirrored by the size (and complexity) of your website - thus the local pizza…
Mobile vs. Apps vs. Responsive – a primer
September 25, 2013
Mobile vs. Apps vs. Responsive – a primer
As mobile devices proliferate (tablets, phones - things with small screens and no wires...) the challenge of delivering an appropriate experience to those mobile users has increased - but things…
Getting it Done, Beautifully
August 7, 2013
Getting it Done, Beautifully
I've been thinking about our "USP" - "Unique Selling Proposition" - that thing that we do at Studio Two that consistently sets us apart from our competition. This is it:…
The Nimble Web
April 22, 2013
The Nimble Web
For those of us who have been developing web sites since the very first days, it has been an exciting ride of ever-evolving technologies, languages and expectations. I remember my…
Google Surveys
February 14, 2013
Google Surveys
Here's the newest thing that just came across my radar - Google Surveys - wow - this has a lot of potential. Basically, you figure out what you want surveyed…
Investors or Donors?
January 31, 2013
Investors or Donors?
In the course of running my branding agency, Studio Two, we've worked with for-profit and non-profit clients alike. Many of our clients are startups, or entrepreneurial businesses that come to…
Google Grants
January 24, 2013
Google Grants
Do you want to know what the single best thing you can do right now to help your non-profit get some visibility in 2013? Sign up with Google Grants and…
Ecommerce options for Non-Profits
January 8, 2013
Ecommerce options for Non-Profits
Updated with new info and links 06/27/2016 We work with many non-profit organizations including theaters, libraries, museums and so on. Over the last decade we developed new websites for many of…
Open Source Instagram
December 18, 2012
Open Source Instagram
So it looks like the Instagram/Facebook mashup is about to kick copyright law squarely in the teeth : read this excellent post on http://mashable.com/2012/12/17/instagram-signs-your-life-away/ : but the meat on the…
Design Miami 2012
December 7, 2012
Design Miami 2012
We attended Design Miami yesterday and truly enjoyed the exhibits - which span galleries highlighting historic collections of design gold-standard pieces to innovative new technologies, furnishings and experimental pieces. Its…
The Art Superbowl
November 30, 2012
The Art Superbowl
Scope Art Fair Tent in Midtown Miami Art Basel and the multitudinous spin-off art fairs are all set to open next week here in Miami. The whole city feels like…
Rethinking the RFP
November 23, 2012
Rethinking the RFP
Have you ever had to respond to an RFP (A Request for Proposal)? Chances are you have - if you are in any kind of business providing goods and services…
New Markets
March 13, 2012
New Markets
Here at Studio Two we're contemplating a big step into a new, urban market - potentially opening a satellite office for starters, seeking out new clients and ideas, and forming…