Join the 21st Century
March 3, 2017
Join the 21st Century
Sometimes you just have to know when it's time to give up the past and move into the future. I'm talking about technology here. Watching the revelations in 2016 and…
SEO and SEM – A Primer
November 14, 2016
SEO and SEM – A Primer
I've put together a pretty comprehensive presentation to help people understand the roles that SEO (Search Engine Optimizations) and SEM (Search Engine Marketing) play in marketing and audience building. I…
When the Exception becomes the Rule
January 12, 2016
When the Exception becomes the Rule
Everyone encounters obstacles in their work and life. Some of these are daunting, some overwhelming, some impossible - or seemingly so. For many people the obstacles in their way are…
Digital fluency – where no one will make fun of your accent
December 28, 2015
Digital fluency – where no one will make fun of your accent
When we are young and go to school almost everyone spends time learning another language - french, spanish, latin. The precept is that learning a new language expands our minds…
Should your Non-Profit be using a CRM? Can you afford not to?
November 12, 2015
Should your Non-Profit be using a CRM? Can you afford not to?
I've been working on a number of different websites and marketing/development initiatives for clients lately in the non-profit cultural space and there's been one, consistent thread in my work. How…
SimpleSize it
August 11, 2015
SimpleSize it
I'm motivated to harp on one of my favorite topics again - the need to help businesses and institutions grasp that just because THEY are BIG doesn't mean that their…
Complexity Complex
February 24, 2015
Complexity Complex
Have you heard about the paradox of choice? I recently stumbled across this via Simon Sinek (if I recall) - in any case, the paradox of choice basically is that…
Going to Optimal Lengths
February 7, 2015
Going to Optimal Lengths
Tripped across this very informative and fun posts - as well as this great infographic - from BufferApp - There is so much good data out in the world today…
Start with Why
January 22, 2015
Start with Why
I'm reading Simon Sinek's "Start with Why" - I've seen Simon in his TED talk - which I strongly recommend. The premise is simple - start any examination of purpose…
Transition
November 30, 2014
Transition
I was recently faced with a significant transition with one of my clients - seismic shifts in leadership. What's interesting about these types of changes is how often it reveals…
Archives in the Digital Age
July 1, 2014
Archives in the Digital Age
Studio Two is entering our 20th year in business - a landmark that has us pretty surprised - time flies - but also an interesting moment to reflect on the…
Garden Writer’s Association @ NE Grows 2/7/14
February 6, 2014
Garden Writer’s Association @ NE Grows 2/7/14
Download the Presentation PDFPlease download the PDF of my presentation notes from the talk on 2/7/14 for the Garden Writer's Association at New England Grows in Boston, MA.
Scale doesn’t matter
January 16, 2014
Scale doesn’t matter
There's a misconception in the world that says that the size of your organization should be mirrored by the size (and complexity) of your website - thus the local pizza…
The Online MythBuster
May 1, 2013
The Online MythBuster
You know MythBusters - the guys who debunk or prove common "myths" like "does my car get better gas mileage if I draft behind an 18-wheeler? (yes - but don't)..."…
Ecommerce options for Non-Profits
January 8, 2013
Ecommerce options for Non-Profits
Updated with new info and links 06/27/2016 We work with many non-profit organizations including theaters, libraries, museums and so on. Over the last decade we developed new websites for many of…
Open Source Instagram
December 18, 2012
Open Source Instagram
So it looks like the Instagram/Facebook mashup is about to kick copyright law squarely in the teeth : read this excellent post on http://mashable.com/2012/12/17/instagram-signs-your-life-away/ : but the meat on the…
Rethinking the RFP
November 23, 2012
Rethinking the RFP
Have you ever had to respond to an RFP (A Request for Proposal)? Chances are you have - if you are in any kind of business providing goods and services…