Overview
Since 1996 Studio Two has been the agency of record for Shakespeare & Company, a leading national-class theatre that presents the works of William Shakespeare, his contemporaries, and the works of modern playwrights year-round in the heart of the culture-rich Berkshire hills of Western MA.
Challenge
Studio Two has provided comprehensive branding services and marketing strategy to the organization during this period. In particular, we engaged in a long-term project of building a powerful brand around original, creative imagery. The challenge of this effort was creative conception, severe budgetary constraints, and the continual need to advocate for a persistent, passionate and bold brand over the course of multiple administrators and many years.
Solution
We built a collaborative creative culture that engaged actors, directors, and other creatives in an inclusive process towards a common, shared goal. Over the years we have continually set the bar higher in an attempt to challenge our limitations and create images of power, beauty and meaning. The long relationship has built strong and binding trust and allowed us to measure the results both emotionally and statistically. Visit the website at www.shakespeare.org.