Overview
The PaperMill Playhouse in Millburn, NJ hired Studio Two over the course of 5 seasons to illustrate their productions.
Challenge
Working with the Theater marketing department, we brainstormed visuals from the titles chosen in the mid-winter. Casting for photo shoots was done and all prinicipal photography took place in New York City during the late winter.
Solution
As the productions were months away, we had to work closely with the Artistic Director to capture the feeling and expression of the productions with only the simplest of photo setups – a white backdrop and the talent and costumes. We shot intensively over two days and composited the concepts at the studio, on the fly to test our results in real time. The campaign has been a huge hit and grew audience engagement significantly.