Overview
Luis & Clark is the world’s leading designer and manufacturer of carbon-fiber stringed instruments. The brainchild of Luis Leguia, Boston Symphony Orchestra Cellist for many years, Luis & Clark approached us shortly after their entry into the market to develop a the brand and marketing strategy.
Challenge
Acceptance of these non-traditional instruments by classical players and others was one major hurdle. We needed to create a brand that spoke to the instrument’s quality of sound, strength, power and innovation.
Solution
Working closely with the client, we developed a strategy that encompassed web, video, audio, packaging, print, advertising and social strategies to get the word out. Over the last decade the brand has exploded and the instruments have found their way onto the leading stages throughout the world, and are played by the top players. We continue to refresh and revisit the brand and stay on top of emerging trends.