Overview
Critical Path is a well-established commercial construction company based in Miami, FL and serving all of Florida. In the hyper-competitive landscape of the region they needed to be found and to stand out.
Challenge
Marketing had historically been word-of-mouth and the occasional trade show. We needed to elevate their visibility online and bring the brand into coherence.
Solution
We worked closely with the client to collect and edit their substantial project portfolio. We built and deployed the website, social media channels, print media and updated their trade show materials. The project is ongoing with significant success in growing the flow of projects, RFP traffic and visibility.